MODERN MARKETING
You Should Take an
Integrated Marketing
Approach
By Jennifer W. Dinehart
• An integrated marketing approach
is a must.
• To sell more products and
services, you must proactively
connect to and engage your
customers.
• Energizing your customers –
getting them charged up and talking
about your products – should be
done consistently.
60 ModernBusiness
October 2016
In 2016, if you aren’t already,
you should take an integrated
marketing and communications
approach, using a mix of offline and
online activities. If your marketing
and communications plan is
not shifting toward more online
communications and integrated
programs, you are not fully
connecting with your customers.
To sell more products and services,
your company should consistently
connect with and speak to your
customers and stakeholders on a
regular basis. You should always
maintain and further strengthen the
relationships you’ve built with your
customers. Keeping visible in your
marketplace is also vital to catching
the eye of new prospects.
Taking an integrated marketing and
communications approach means