MODERN MARKETING
Positive Employee Relations Starts with a Focus on the Customer
By Naomi Walshe
Marketing doesn ’ t just mean promoting your company ’ s products or services to potential customers .
In order to create a great brand , be the employer of choice in your industry and regularly and routinely exceed customer expectations , your marketing efforts need to begin internally .
Internal marketing ( IM ) is the process of engaging the support and commitment of employees and other organizational members for the mission , objectives and values of the company .
Ensuring your employees fully understand your customer ’ s needs and the goals of the business is the first place that great employee relations and a superior customer
8 ModernBusiness November 2016