Modern Business Magazine November 2016 | Page 24

MODERN MARKETING How To Create Webstore Excitement And Loyalty By Troy White 10 off-the-wall ideas to improve your customer service. Help to double or triple your web sales. Getting them involved, having fun, and buying again and again. And Much More! Have you ever wondered if there might just be a better way to 24 ModernBusiness November 2016 leverage your website? I’m not talking about the long copy sales letter sites, but a company site that is designed to showcase your company and your multiple products and services. Many of this type of site are an absolute mess – and are experiencing a tough time getting consistent sales and customer loyalty. Others with hundreds of products to sell run multi-million dollar empires online. What’s the difference? Their web strategy. Some people look at the website as a one-hitwonder, others see it as an entry place for an exciting adventure. Both work, but the latter is more sustainable over time. I contend that many business owners should