MODERN SALES & MARKETING
write from the female perspective.
Our combined knowledge and
experience came together to
bring a unique perspective to this
innovative book.
In a desire to understand the
communication roadblocks that
occur between women and men in
the networking process, the three
of us focused on combining our
personal networking experiences
with the data and interpreting its
greater meaning for readers.
One thing we explored in depth was
the following basic question:
Are men and women really so
different…or do we have a tendency
to just focus on what makes us
different instead of how we are
similar?
Coming to an answer that we could
all agree with turned out to be the
single most important concept in
the book!
As it turns out, men and women
are alike in many ways – they just
seem to get to the same place using
different roads. If men and woman
could just understand some basic
fundamental points, then they can
most certainly be more successful
when networking and referring the
opposite sex.
It’s interesting that our study
revealed two very distinct facts,
seemingly at odds with one
another. The first is that both men
and women want to get business
from networking and are willing
to work hard to get it. The second
is that they seem to make things
so difficult for themselves by only
networking in the style their own
gender prefers and understands.
This is as counterproductive as a
relationship between a man and a
woman based either on only what
the man wants, or only what the
woman wants. If they both want
to stay married, they quickly figure
out what it takes to make the other
person happy and do it.
A lot of men need to get the
point where they: 1. No longer
offend women, or 2. Are