MODERN MARKETING
networkers to track how much
they’re making from their efforts?
Unfortunately, common sense isn’t
all that common.
In the survey, more respondents said
they did not have a system than said
they did have one. More importantly,
women said that they did not have a
system to follow up more than men
did! It is easy to see that the more
systematic you learn to make your
networking the more productive you
are going to be.
Male or female, having a system is
key to success. However, for women,
this can really be a major key for
them. Why is this?
Women have fewer hours to actually
spend networking. They have to
balance family responsibilities from
getting kids off to school in the
morning to getting them to their
after-school activities, home for
dinner, and off to bed. Add to that all
the other activities that they need to
take care of in a given day and there
is little time for networking.
networking and working your
network?
• How much money have you made
as a result of your activities?
• Who is sending you referrals, and
how much of your income are they
responsible for?
You must have systems around all
the tracking as well as systems for:
• Following up with those people you
meet
• Staying in touch with your network
members
• Rewarding your referral sources
• How you are going to help your
referral sources
Here is the key point: If you learn to
use good systems, it will allow you to
get better results in much less time.
This will free up more of your time
for family and personal life. The work
and time is upfront developing and
implementing the system. On the
backside, you will spend much less
time going out networking and more
time working in your network.
Having systems to follow up and
stay in touch allows for more
productive activities and results from
networking activities.
There is no way to create success
if your success is out in “airy-fairy”
land. Hard facts and data tell you
what you are doing well and what
you are not doing at all. Tracking is a
key factor in success.
Track Everything
There are so many things that need
to be tracked:
• What organizations you belong
to and what results you are getting
from them?
• How much time are you spending
Dr. Ivan Misner lives a full life.
An entrepreneur, businessman,
philanthropist, and bestselling author,
he has achieved enormous success in
each field. He is the Founder of BNI,
the world’s largest business networking
and referral organization. In addition,
he is the Senior Partner for The Referral
Institute, the world’s leading training
company on referral marketing. You can
find out more at www.ivanmisner.com
May 2016
ModernBusiness
63