MODERN PEOPLE
Successful recruitment
means walking a mile in
your candidates’ shoes
By Christine Khor
F
amous American author Dale
Carnegie once said, “You can
make more friends in two
months by becoming interested in
other people than you can in two
years of trying to get other people
interested in you.” The same
thinking needs to be applied to
recruitment if businesses want to
win the war for talent.
48 ModernBusiness
May 2016
The legacy of the industrial
revolution has us operating under the
archaic idea that people should be
grateful for employment. However,
in the face of rapid business growth
and relatively low unemployment,
Australian organisations are in the
midst of a skills shortage. This
skills shortage has meant that
truly talented people have their
pick of jobs and can be a lot more
discerning with opportunities.
Therefore, in an increasingly tight
talent market, the secret to attracting
great people comes from switching
the focus from the company, to the
candidate. Rather than resting on
your laurels and believing that talent
should be clambering to work for
your brand, it pays to refocus your
efforts to answer the question “What
would my target talent want?” In