MODERN LEADERSHIP
The power of giving and the
impacts of philanthropy
By John Sikkema
P
hilanthropy was once
considered a noble endeavour
for the rich. The social market
has shifted; the new generation
are expecting businesses and
corporations to be socially
responsible and engaged.
Who Gives A Crap, sells toilet paper
to fund developing world sewerage
problems. They stepped into the
consumer goods industry to gain
market share from the big corporate
30 ModernBusiness
May 2016
giants, with the ultimate goal of
syphoning funds into the NFP sector,
while increasing the profile of the
cause.
Thankyou Water has been able to
persuade consumers and suppliers
to switch from traditional brands
because of their profits being used
to provide clean water in developing
countries and allied philanthropic
and charitable causes as compared
to traditional brands who are solely
focused on maxim