Modern Business Magazine March 2016 | Page 9

MODERN WORKPLACE shared business goal rather than a transactional exchange between strangers. By its very nature building effective communication has its challenges anyway – culture adds another layer of complexity and interest which is a bonus which makes workplace interactions richer and more interesting. 1. It begins at a personal level with two people talking to each other with a genuine desire to get to know the other person better, an area of common ground. This is particularly important in the context where a workmate(s) may come from a more collective cultural background. This is highly likely with an international workforce as more than 70 percent of the world’s cultures are collective cultures. For many of these cultures there is likely to be a stronger emphasis on building a relationship as a precursor to working together than a more immediate transactional focus on simply a brief introduction and achieving the task as fast as possible. 2. A genuine conversation and interest in the other person, can lead to the start of building stronger personal, collegial and team relationships that deepen and strengthen over time and contribute to the company in the pursuit of shared business goals. An example of this is illustrated in a highly successful global software company within a close knit team, four Russian software developers teaching their South Korean colleague teaching each other to speak Russian and Korean during their lunch breaks. 3. HOW things are said matters when it comes to building effective working relationships in crosscultural teams, more often than not, it is HOW things are said rather than what is said that matters. In their book, “Louder than words: Non-verbal communication,” Alton Barbour and Mele Koneya, identified that identified that some 55% of communication between people is achieved non-verbally through facial expressions and other body language, 38% verbally, through volume, pace, pitch and rhythm and 7% through the words. The non-verbal communication also includes silence, personal space, touch and eye contact which assume different levels of importance in different cultures and which can also be interpreted differently. For example averting direct eye contact in high powerdistance cultures is a sign of respect whereas direct eye contact can be seen as a sign of defiance or disrespect. 1. Patience - people need to have an awareness of loudness, pitch, pace, tone and intonation and to allow workmates whom English is a second or third language more time to process, translate, retranslate and then respond. 2. Politeness - Universally, conversation is a two-way taking turns process. Not imposing a viewpoint and allowing other people within the team to have their say is important. 3. Clarify for understanding - Seek and give clarification and being politely explicit if you have any concerns or worries using ‘teachback’ processes to check for understanding. Having an awareness of, and an appreciative insight into the communication styles of other cultures can help improve understanding, reduce misunderstanding and to forge more effective relationships and increase productivity in workplace teams. Holona and Trish Lui specialise in building cross-cultural effectiveness to support high performance in teams and organisations to achieve their business goals. Email: [email protected] March 2016 ModernBusiness 9