MODERN COMMUNICATION
How to deliver a winning
business presentation
By Alan Manly
A
presentation is a public
performance of your very
own show. The show is
remembered by the highlights, the
laughs, the drama, and the pathos.
However, as a business person you
will be wise to avoid the facets of
a Hollywood production and focus
on your business goal. Below
are some tips on how to deliver a
winning business presentation that
will have you and your business
remembered:
Step one
Be Honest
Tell the audience the real purpose
of your presentation. Take them
into your confidence and advise
40 ModernBusiness
March 2016
them that “This is a presentation
to support my proposition
that…”. There, done, a purposeful
confession! Now engage the
audience as best that you can.
Be mindful that stakeholders,
present a