MODERN FRANCHISING
Recruiting From Within Multi Unit Franchising
By Mark Fernandez
O
ne often used “buzz word”
in recruitment is ‘Multi-Unit
Franchising’ but what does it
really mean? What are the benefits
to the franchise system and what
systems need to be in place?
Over the past 3 -4 years the concept
of franchisees with more that one
franchise has become very popular.
With the current economic climate
causing banks to maintain a tighter
lending profile, recruitment for
new franchisees has become very
difficult. A number of systems have
reported that by looking internally
and expanding franchisees from
one outlet to two and even three to
four, has not only reduced the time
taken to find franchisees, but have
stated that by knowing the person
already involved in the business has
made it easier to manage overall
and has reduced the risk. However,
if you are looking to expand and
become a multi-unit franchisee here
are some questions that you should
consider:
• How hands on do I need to be in
the operations?
• What people do I need to have in
place to run multiple operations
well?
• What expectations does the
Franchisor have of multi-unit
franchisees?
• What will be the impact on my
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March 2016
current operations – financial and
resources?
• Do I need to do any retraining
with the Franchisor to ensure that
I remain current with the franchise
systems and procedures?
• What technology do I need to have
to enable me to better manage the
businesses?
• What have I learned from other
multi unit franchisees in the
system?
The benefits can be rewarding over
the long run and with expansion
also bring excitement!!! Once you
have decided to take on another
store or location, your people
become even more critical to your
success. The old saying ‘