Modern Business Magazine June 2016 | Page 8

MODERN SALES Deodorant Isn’t the Only thing Preventing an Introduction By Ian Altman Value your network, and always provide value to your connections. If you want a good introduction, demonstrate why it is in THEIR interest to do so. Great connectors consider both parties when making an introduction. You sit in front of your computer and see an email from Chris asking for 8 ModernBusiness June 2016 an introduction to one of your many LinkedIn connections. If you are like me and are fortunate to have many wonderful contacts across a variety of businesses, it is not uncommon to receive a request for a connection. I recently received a request from a friend to make an introduction to one of my contacts. His LinkedIn note was well thought out: “If you agree we should connect, could you please FORWARD this email to her? Thanks much!” He then included a note for my contact: “[name] – I’m honoured that Ian is connecting us! I’d like the chance to speak with you so we can get acquainted, learn about each other’s companies and explore synergies.” At first glance, this is a polite, professional request. In fact,