MODERN ENTREPRENEUR purpose or what I call a Master Idea — a purpose with meaning .
Philosopher Aristotle tells us that where one ’ s distinctive talents intersect with the needs of the world - there lies your vocation or calling . Like people , businesses find their vocation or purpose at this intersection . It is here that companies discover their opportunity to better and brighten the world . Even save it ! When you discover your purpose , you also discover why you are here . With purpose , your goal is not a job or a career but a calling . That is what the word vocation means from the Latin vocare .
Let ’ s begin our journey . It will take sixteen hours over a five-day period . Every day we will spend four hours on one of the 4I ’ s . The third day we will take off , to take on a period of contemplation . In one week ’ s time , the hope is that you emerge with the gift called you .
PHASE 1 : INVESTIGATION - On day one , we journey back to your first days . I like to say , ‘ The fruits are in your roots ’. By going back to the beginning of your life and rediscovering what you valued , what you loved , you will take your first step on the path of purpose . In companies , BrightHouse will start with the archivist to learn about the organizations beginnings . For you , let ’ s talk to your relatives about the dreams you had as a child . I wanted to work in the White House when I was eight years old .
YOUR ASSIGNMENT : After talking to five important people who knew you when you were a child , after thinking about your top three most important moments during your education and after imagining that you had 25 million dollars in the bank and could not fail regardless of what your calling is , write it down . If it doesn ’ t give you goose bumps , try writing it again . And again .
June 2016 ModernBusiness 27