MODERN ENTREPRENEUR
Discover Your Purpose
In 16 Hours
By Joey Reiman
There’s no greater power than
purpose.
When you find purpose, the world
will find you.
Some ideas are bigger than others.
The biggest is the Master Idea.
The two best days of your life,
according to Mark Twain, are the day
you are born and the day you find out
why. After helping more companies
and brands find their purpose—their
why—than anyone on the planet, I am
turning my work to helping people
26 ModernBusiness
June 2016
discover their purpose through the
same proven methodology that I
have used with organizations for
decades.
why they are here. You might be
surprised to know that not one brand
or company could clearly articulate
their purpose.
For the rest of your life, you will have
the life you were meant to have,
not the one someone told you to
have. You will be living on purpose.
Everything and everyone else will
follow.
4I’s See Better Than Two
BrightHouse developed a framework
called 4I’s with the expressed
purpose of providing a foolproofed process for discovering
and articulating an organization’s
purpose. The 4I’s are four phases
called Investigation, Incubation,
Illumination and Illustration.
Each phase is meant to bring an
organization closer to its core
For nearly two decades, I have
travelled the world to help
organizations find their why. You’d
think a business already knows