MODERN MARKETING
5 ways to unleash the
market leader in your
business
By Justin Fankhauser
B
eing a market leader personally is important but being the market leader in your business is very important. I
get asked what I attribute to my success in starting and running a successful business, and my response to
that is easy. You have to be the market leader in what your business offers or does. You have to be different.
If I’m looking for an electrician to do some work around my home and I look online, which electrician will I choose?
They all look the same, same offerings and similar prices. You need to position yourself as the market leader to
catch that potential customer’s eye when they come along. There are many ways to do this but I’m going to share
with you 5 tips to help you stand out from the crowd:
1
Dare to be different.
It amazes me when I see
the same old boring thing
in the same industry selling the
same old thing. If you’re different
you could stand out enough to
get that new customer on board.
One way to do this is to have
exclusive product. Most business
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January 2016
in the same industries have the
same products and services, so
look outside the box and get a
unique product. When someone
is looking for a certain business
they will look at your business
because it’s different and stands
out from the crowd. It’s not as
hard these days with international
buying markets. Get online,
source something and call it your
own.
2
Write a book about
what you do. Writing
a book about what you
do in your business is the
quickest way of standing out.
How do I know? Because I did
it in mine. I wrote Confessions
of a Locksmith: an insiders
guide to securing your home and
business. This helped secure
me as the market leader in my
industry. I call it a business card
on steroids. If a book a too big
a task maybe even a detailed
information booklet you can hand
out at events or even when you
do quotations.