Modern Business Magazine January 2016 | Page 42

MODERN MANAGEMENT the conversations are. A leader’s role is to develop their staff. This is not in addition to their regular work: it is their regular work. In fact, some progressive organisations, for example, Hindustan Unilever, the Indian subsidiary of the consumer goods giant, feel so strongly about the competitive advantage this mindset offers, they expect their leaders to spend 30–40% of their time developing their people—hence Unilever’s reputation as a ‘talent factory’ . It’s not rocket science. Leaders who have not embraced this idea will struggle to make the time to develop their staff. Eventually, their staff will leave in favour of a manager who will make the time. If the leader does not embrace this mindset for themselves, no amount of policy, sophisticated 42 ModernBusiness February 2016 performance systems or culture change programs will to make a difference. The elite player wants to play for the best team. The team that is continually challenged and growing and called forth into their greatest potential by the coach and leader. They want to be inspired. A call to action Leaders can take action today with regular, real time conversations and a mindset that embraces the crucial role leader’s play in developing high performance. There is no need to wait for the cultural tide to turn or for new processes to be developed and sanctioned. As the leader, you’re the coach on the field. Are you giving your team the performance feedback they need to win? Anneli Blundell is a professional People Whisperer who specialises in decoding people dynamics for improved performance. Anneli is passionate about supporting leaders to develop leadership in others, on the job. She is the co-author of Developing Direct Reports: Taking the guesswork out of leading leaders. Contact her at www.anneliblundell.com or ab@ anneliblundell.com.