MODERN MARKETING
Buying ads on outdoor digital
screens programmatically makes
the process simpler, cheaper
and more efficient. It will enable
very specific targeting based on
anything from location, weather
and even the outcome of sporting
events. Brands can run different
versions of their ads in a stadium
depending on the scores or
outcome of a game.
HTML5 Ads
With nearly all the major desktop
browsers no longer natively
supporting Flash, users are going
to have to install third party
software to enable it or otherwise
see a static banner in its place,
effectively blocking the ads
created in Flash. This means ads
will have to be created in HTML5.
This is not new technology of
course, but it is a significant shift
that marketers must be aware of.
People first
Regardless of the technology or
the tactics we need to remember
the basic principles are the
same. It’s about people - human
interaction - it’s about sales, and
it’s about engagement. It comes
back to basic communication,
marketing and sales skills. Know
the customer and know what they
want and when they want it. See
Item 1.
Death to marketing?
Maybe not completely, but like all
things that fail to evolve, those
that don’t will perish. This you can
count on.
January 2016
ModernBusiness
33