MODERN MARKETING
impact cars sales, real estate
sales, holiday & travel sectors,
dining experiences….
Then there’s augmented reality,
where the consumer is completely
immersed in the experience. No
longer science fiction, this is
now beginning to totally redefine
marketing. Any white space can
become advertising space. One
great example I recently heard is
you can have someone sitting and
waiting for a train and you can
display an augmented reality car
to them. They could then choose
the colour and features they want
and buy it on the spot.
Programmatic Outdoor
While programmatic ad buying
has cemented its place online, the
concept has recently extended
into outdoor digital displays.
32 ModernBusiness
January 2016