MODERN MARKETING
Digital Marketing
Trends for 2016
S
everal years ago I wrote an
article about the Death of
Digital Marketing. How true
this has become. What I hear you
say, digital marketing is not dead!
Oh, yes it’s well and truly dead, but
marketing in the digital age isn’t.
And with marketing in the digital
age evolving at the speed of light,
it’s never been more important to
keep up with the trends that will
shape our future.
What started as a disruption to
the way we sell has quickly spread
to all areas of business. Sales
quickly adapted by evolving into
solutions selling, while marketing
pretty much just relabelled the old
tried and tired mass marketing
techniques and failed to evolve.
This has led to some significant
disconnects between the two
most important business drivers sales & marketing.
Be