MODERN MARKETING
respected brands (not to mention
help keep your costs down).
Use PR to Your
Advantage
When it comes to events, the world
is your oyster - PR-speaking, that is.
Whether you’re sitting on a panel
or hosting a grand opening at your
office, keep these tips in mind to
ensure you maximize the many
opportunities you’ll have to engage
with your audience.
Get in Touch with Media
As soon as you have them available,
share details of the event with
media outlets and on your social
media platforms. As you firm up
specifics like speakers and event
partners, share that news as well,
via all the same channels.
To further engage your audience,
create a hashtag for the event
on Twitter (or see if the event
you’re joining has one already).
Beforehand, ask followers questions
related to the event, like what
they’re most excited X