Modern Business Magazine February 2016 | Page 6

MODERN BUSINESS 10 OF THE MOST IMPORTANT QUESTIONS EVERY BUSINESS SHOULD ASK By Brian Sher 1 Why are we in business? Are you laying bricks or building a cathedral? The end result might seem the same, however it’s fundamentally different. Companies with a great vision will always do better than companies without one. A greater purpose is essential to not only inspire yourself, but your employees and customers too. People want to be part of something bigger and work towards a goal and a lack of vision or a goal will make your business less attractive to those around you and most importantly you and reflect in your results. 2 Do you have the right skill and mindset? You need an education to become a doctor, nurse, lawyer and plumber. You need to pass a minimum standard to be allo ݕ