MODERN THINKING
Chinese dragon and dancers. All of
these participants are eager to be a
part of the growth of your winery, in
return for their own business ideas
being actively promoted, and in the
case of the other winery, surplus
grapes not being wasted.
Suddenly, you have Macau Moscato
ready to be bottled. The cost? A
bit of pride, perhaps, at previously
lacking the ability to see the
value in people’s big thinking and
innovation.
This is a value exchange, and it is
also the foundation of a new type
of commercial currency; skillsets
and intellectual transactions. There
is no money changing hands.
Each party involved is gaining
knowledge, information, and yes,
eventually they will have financial
reward from their involvement.
But at this stage, your cash-poor,
people-rich winery is gaining in
the ‘P’ side of the P& L without
financial outlay.
This is one hypothetical example.
The use of skills and thought as
currency is something that is only
going to increase in a future where
knowledge means money.
Time is irrelevant to a certain
degree, and there is always going
to be investment, if you have a
strong enough product.
But what there will be a shortage of
is cold, hard, intellect. Don’t miss
out on your own value exchange
bank vault.
Janine Garner is the author of ‘From Me
To We’, founder and CEO of LBDGroup
and works with senior leaders to build
high performing teams. She passionate
about the return to open and transparent
corporate relationships and the power
of commercial collaboration in futureproofing careers and businesses.
For more information visit http://www.
janinegarner.com.au
February 2016
ModernBusiness
95