GETTING TO KNOW YOU
Getting to Know
Georgia Murch
What inspired you to start your
business? What are your goals
and values?
I would love to say I thought about
starting my business long and hard and
then finally took the plunge. But the
real answer is that I was not enjoying
what I was doing nor inspired by the
culture I was in. After yet another
challenging conversation at work, I went
to the bathroom and just decided then
and there to leave. That night I asked
myself; ‘Why don’t you do what you
love?”. Teach people and organisations
how to create feedback cultures. So I
resigned on the Monday and started the
business the next day.
My values align to what I love doing.
Treating people with respect. Being the
walking example not the talking one.
I believe we should be the change we
seek and treat each other the way we
want to be treated. So teaching people
how to have remarkable conversations
with each other, that build trust and
respect, not damage it.
What was the driving force
behind your decision to
specialise in this area of
business?
I have always worked in the people
space. Whether in HR, running
leadership and culture programs or
leading business units. I am passionate
about helping people, leaders and
organisations become better versions
of themselves. I’ve known many tools,
frameworks and theories. Yet it all
comes back to how to collaborate and
communicate. After all, the quality of
your conversations dictate the quality
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April 2016
of your relationships and therefore
ability to get things done. So it just
made sense to go deeper in to the
conversation space about how we can
get this right.
What types of customers do you
help? What experience do you
have helping small business
customers?
I help people. I help people who want
to improve their communication style
and conversations. I help businesses
who want to improve their people
and culture. I’ve worked with small
businesses in marketing, engineering,
retail, technology, professional services
and many others. They all have their
own unique styles, cultures and visions.
You tend to see the shifts quite quickly
in the small businesses as you can work
with everyone and they hold each other
to account, in a good way.
Do you service other sectors as
well?
Yeah of course. Whether it’s the big
banks, large software businesses or
retail giants, I work with them all. My
favourites are the ‘great places to
work’ and ‘employers of choice’ to help
them maintain this status or improve
on it. Smart businesses and sectors
recognise how important their people
and their communication is. It’s just
whether they invest in making it happen
or not.
What are the main reasons that
someone would choose you to
help grow/develop/improve their
business?
Aside from moving into the 21st century
where people recognise that their
greatest asset is going up and down in
the lifts every day, that is, their people
the main reasons people want to create
feedback teams and cultures are a
plenty;
• To attract and retain the brightest
sparks. Great people chose companies
nowadays. Businesses with great
cultures where people are treated with
trust and respect;
• To decrease costs and increases
employee engagement. Preparing for
performance reviews is costly. For
example, Adobe, a global software
business, estimated that their annual
performance reviews were costing
them 80,000 hours of managers’
time each year, the equivalent of 40
full time employees. And after all
that effort, internal surveys revealed
that employees felt less inspired and
motivated, and staff turnover increased.
• To build better relationships with their
customers. When anyone connecting
with the customers learns to have
conversations about almost anything,
in a way that build trust, – businesses
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