MODERN MARKETING
Trailer park success… and
fly-by-night tenants
By Troy White
• From dirt to dreams…
• The BIG reason so many people fail in
online marketing
• The simple switch that directs your
marketing where it should go.
• Make a stance that attracts your ideal
buyers… and repels the ones you don’t
want
strip mall by my house. On the end of
the mall is a small bay that continues
to struggle. The last attempt was
“Food 123”. They spent $15,000 on the
renovations of the inside and kitchen.
They were excited about opening day.
Today, I want to share 2 dramatically
different small business stories.
And they were destined to fail.
Opening day came, and went. And they
closed their doors for good. These
morons thought they would make
enough money on Day One to float
them through their big grand opening.
First, a local disaster. There is a little
• They had no marketing in place.
Fellow business builder,
44 ModernBusiness
April 2016
• The name of their restaurant… sucked.
• They had no differentiation (deep fried
foods is all they offered)
• And they did NOTHING to get people
in the door! (In their business, all they
had to do was create a powerful offer
for the local neighborhood. That would
have given them a decent start on Day
One. They didn’t even do that).
• They honestly thought that by opening
their doors they would be swamped
with people, cash in hand.
• To top it off… they blew all their
money on renovations, saving nothing
for getting people in the door.