SLS
THE POWER
OF NEVER
The concept of never is powerful precisely
because it is daunting. If something
is never done, then it appears impossible.
But at Modere, we know it’s not.
Over 30 years ago, we started with a single
product: Shampoo. In the process of creating
our first product, we had to make a decision:
Either use conventional ingredients or strive
for something safer. We took the road less
travelled. Instead of formulating with SLS
(Sodium Lauryl Sulfate), we chose safer
and opted for more sound ingredients.
And, while we didn’t know it at the time,
that decision would go on to define our
entire company. SLS was the first ingredient
to which we said no, starting a list of
ingredients we refuse to use that now
numbers in the thousands and continues
to grow.
So, when we say that we’ve never used SLS
and never will, we understand the undertaking
and we mean it.
foam and lather became synonymous with
clean and healthy. This resulted in companies
turning to artificial foaming agents so their
customers would feel like they were getting
the most amount of “clean” for their money.
But personal care and wellness products are
largely about the comfort of feeling that what
you are using is working. Even if you are not
irritated by SLS, a rich lather is made richer
by knowing that the products you’re using
are safely formulated. SLS—like gluten and
other controversial ingredients—have fallen
into disrepute. Today, some people either
don’t feel safe with these ingredients in their
products or would simply prefer a product
without them.
So why say never? It’s much-needed peace
of mind in a world of muddled labels—a
promise that lets our customers rest easier
with the knowledge that their self-care
essentials are there to help and never hurt.
Never is powerful and, at Modere, we mean it.
SLS is a common additive in most cleaning
and personal care essentials. Bars of soap,
hand wash, shampoo—you name it,
a significant portion of household brands
include SLS within them. The chemical
has been used in cleaning products for more
than 80 years and chances are it will continue
to be used for the next 80.
But since our start, we’ve been offering
a way to disrupt this precedent with
safer alternatives.
OVER
$6 Billion
SLS-FREE
PRODUCTS
SOLD
Let’s get the facts straight first: SLS isn’t
inherently dangerous in moderation.
However, as with any ingredient, some
individuals are more susceptible to irritation
and that may be reason enough for concern.
So why even use this chemical? Bubbles.
Or foam, rather. Somewhere down the line,
www.modere.com
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