Modere Catalog Volume 5 Issue 3 - Page 4

INNOVATION A LETTER FROM OUR CEO Welcome to Modere, the truly forward-thinking live clean company I am so very proud to lead. From the very beginning, we chose to make innovation our calling card. Driven by this guiding principle, we pioneered our first clean label formula – shampoo – more than 30 years ago. This trailblazing product became a cult classic, introducing customers to a remarkably effective formula that omitted unnecessary, adverse ingredients they didn’t even know they could do without. It made our defining statement: What we leave out of our products is as important as what we include. And we’ve been innovating ever since. TECHNOLOGY Beyond our ingredient paradigm, created to identify the potentially harmful ingredients we’ve consciously avoided, Modere products are further distinguished by our unparalleled, state-of-the- art technologies. Bringing together some of the brightest minds in the fields of science, medicine and nutrition today, we set out to develop the very best nutritional, personal care and household products on the market. The result is a collection of expert, clean label formulations including those that combine the most remarkable, naturally derived ingredients from around the world with cutting-edge scientific advancements found nowhere else. SAFETY & QUALITY In my years in the health and beauty industry, I’ve learned that true success isn’t measured by numbers, but rather by the knowledge that your work is making a positive difference in someone’s life. At Modere, we’re committed to making that positive difference and to earning your trust with products that constantly raise the bar on quality, safety, and performance. Our clean label promise means you always have safe, effective alternatives to the products you and your family depend on every day. It means you’re helping to create a healthier planet for future generations.* And it’s the confidence that comes with choosing – and sharing – Modere. When it comes to relentless innovation and commitment to excellence, that’s our bottom line. I’m proud to stand with our millions of loyal customers behind the Modere ethos, and I thank you for experiencing the difference for yourself. Truly yours, Asma Ishaq Chief Executive Officer 4 MODERE 2018 CATALOG