(BPT) - We've all heard of the 1960s "flower power" trend in fashion and we shop floral
prints and patterns season after season. But the importance of flowers in fashion stems
way beyond that, influencing everything from original designs to runway décor and
signature scents. Flowers show emotion, beauty and set the mood for a variety of
occasions, so it's no wonder they've become an influence for designers everywhere. In
the midst of this month's New York Fashion Week, here are four ways that flowers and
fashion go hand in hand:
Runway Décor
High-end fashion brands are often inspired by the bright colors of flowers for fashion
presentations and runway shows. These flowers set the tone and create the perfect
background to showcase the designer's creations.
This season, kate spade new york partnered with the iconic floral and gifting company,
FTD, to recreate the beautiful New York City flower bodegas full of fresh blooms. FTD
provided over 30,000 flowers for the event, including bright pink gerbera daisies and
roses in a variety of bright and coral hues to match the new kate spade new york spring
line. The bright display of flowers created a fun, fresh, vibrant atmosphere for
attendees.
Design
From the little black dress to the skinny jean, there are some trends that never seem to
go out of style. But one of the biggest fashion statements that remains timeless on
runways is the floral print. Throughout the seasons, floral prints small and large fade in
and out of style and represent various decades of fashion.
Additionally, fashion designers look to gardening for inspiration in their designs. Not
only do flower shapes inspire styles such as the tulip skirt, but some designers actually
take refuge in their gardens to recharge their creative juices. Gardening brings them
peace and serenity when they are feeling uninspired.
Scent
The fashion industry doesn't stop at apparel. Many famous designers have created their
own perfume or line of perfumes to complement their apparel and accessories. In 1919,
Coco Chanel launched Chanel No. 5, a perfume created to elicit the essence of a single
garden flower. It remains a top-selling scent today and Chanel has since released a
variety of other