The Balmain x H&M collection made its global runway debut in front of a celebrity-packed
audience. Kylie Jenner, Diane Kruger, Rosie Huntington-Whiteley and Alexa Chung were among
the guests to get an exclusive look at the glamourous, powerful and rich detailed collection
designed by Olivier Rousteing. The collection will be available in around 250 stores worldwide, as
well as online, starting November 5, 2015.
The night was as bold and powerful as Rousteing’s designs, bringing together fashion and music
to celebrate the collection in a venue themed like a futuristic subway station. After an exclusive
preview of the campaign music video starring Kendall Jenner dance crews hyped the crowd for a
runway show featuring models such as Gigi and Bella Hadid, Jourdan Dunn, Alessandra
Ambrosio, Karlie Kloss and Joan Smalls.
After the fashion show Backstreet Boys surprised the crowd with an exclusive live performance
hyping the 90´s vibe. The audience, packed with celebrities and fashion industry, embraced the
energy and celebrated the momentum for #HMBalmaination into the late night. All fans around the
world were invited to follow the event through the live streaming app Periscope, while on social
media the event could be followed with the hashtag #HMBalmaination.
“Tonight is a dream come true for me. The energy and vibe is unbelievable, and to have the
Backstreet Boys perform for Balmain x H&M is incredible. It is an honour for me to collaborate with
H&M, and tonight’s launch is something that I will never forget,” says Olivier Rousteing, creative
director of Balmain.
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