modebranchen.NU WEB_NU_CFW_ISSUE_NO2 - Page 88

Artikel | article One could say that 'it's just a piece of fabric'. But we know that it's so much more. It's passion, it's dreams, it's tears and laughter. Thousands of hours, endless work. Yarns chosen of many, fabrics designed only for you, lines that suit you best, form that gives you strength. the meaning of being the best version of beautiful You. Birgitta Sannig, Head Designer It's a human story about making the most of a woman's life - RIL'S together and the collection reflects a logi- cal and harmonious total look. Ril’s provides a full range of pieces to create a total look for work, parties, week- ends and holidays. The collection fulfills the commercial needs and expectations COPENHAGEN, CIFF SHOWROOMS B2-212 OG B2-282 STOCKHOLM FASHION DISTRICT, STOCKHOLM SHOWROOM NR 806 of the retailer and meets the needs of the modern female consumer. It includes the essentials, but the spirit of the collection is at its best in the fashion forwards with the seasonal styles and key looks. For each season Ril’s also introduces strong outdoor and party collections. Q | What are the most important headli- nes for Ril’s new AW 19/20 collection that Scandinavian buyers can experience at CIFF in Copenhagen in January 2019? A | Ril’s pre-autumn kollektion omfav- ner naturens romantik og mystik, mens red business looks with blazers and suits, designer tøj, der giver Ril’s-kvinden lidt smukke kjoler og nederdele og ikke mindst flects the amazing Art Nouveau theme. To- den bedst mulige kollektion ønsker jeg at Main Autumn-kollektionen omfatter tailo- red business looks med blazere og suits, en masse skøn strik. Fest-kollektionen af- spejler det fantastiske Art Nouveau tema. I vinterkollektionen præsenteres outdoor- serien, der er designet, så der tages hensyn til de forskellige behov hos det moderne by-menneske, der færdes i varierende temperaturer og vekslende klimaforhold. Leveringen omfatter luksuriøse beklæd- ningsgenstande fra lette ”coatigans” til varme vinterfrakker og fra smukke uldjak- beautiful dresses and skirts and let’s not forget the knits. The party collection re- wards the winter it is time for the outdoor collection that is designed keeping in mind the varied needs of the modern urban con- sumer in varied temperatures and climate conditions, the delivery drop includes luxu- rious outer garments from light coatigans to warm winter coats, and from gorgeous wool types to shower proof parkas. Q | What are your ambitions for Ril’s ker til byge-sikre parkas. A | Ligesom, da jeg malede sten som barn, whereas the main collection includes tailo- jeg at skabe en perfekt kollektion! Jeg The Ril’s autumn-winter pre collection em- braces the romance and mystery of nature, 88 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN. udfordrer jeg mig selv i mit designarbej- de igen og igen. Hver eneste sæson ønsker ekstra, hvilket også er brandets mission. Ved at designe de bedste produkter og tilbyde den moderne kvindelige forbru- ger det mest optimale match af design, kvalitet og pris. Just like painting the stone as a child, I challenge myself over and over again in my design work. Each season I want to create a perfect collection. I want to de- sign clothing that will provide the Ril’s woman “a few centimeters more”, which is also the mission of the brand. By desig- ning the best possible collection and set of products I want to offer the best possi- ble design, quality and price match to our modern consumer.