modebranchen.NU WEB_NU_CFW_ISSUE_NO2 | Page 79

Q | I arbejder tæt sammen i hverdagen. Hvad er det bed- ste ved at arbejde sammen som far og søn. Anders, hvad er det bedste ved at arbejde sammen med Nikolaj? me features basic tops and dresses, trousers, skirts and suit jackets in deep navy and black. Q | Who is the typical consumer? A | Anders Hust: A | Anders Hust nye øjne og med en fantastisk entusiasme. Det er en dag- everyday life with a family and a steady job. She is finan- Det bedste ved at arbejde sammen med Nikolaj er nok glæden ved at se, hvordan han tackler opgaverne med lig glæde, at vi har det tætte familiebånd og lykkes med at drive Claire Group sammen og videreføre succesen i fællesskab. Q | Nikolaj, hvad er det bedste ved at arbejde sammen med? A | Nikolaj Hust: Det er ubetinget at arbejde tæt sammen med en så frem- synet forretningsmand, som min har vist sig at være. Nowadays fashion is not about age, but about style, va- lues and mind-set. We design for women who love their cially solid and interested in home, life style, society and fashion. In other words she is a woman who cares about her looks in a natural and well-balanced manner and who is enticed by Claire Woman’s “affordable luxury” concept. She wants to look smart and buys high-quality value for money fashion. Q | You work closely together in your everyday lives. What Han grundlagde virksomheden med fokus på CSR længe is the best thing about working together as father and son? økonomisk, men baseret på noget mere, noget større. Det A | Anders Hust: før, begrebet overhovedet eksisterede. Han ønskede at Anders, what is the best thing about working together er en daglig inspiration at arbejde sammen med min far, The best thing about working together with Nikolaj is skabe Claire Group på et fundament, der ikke blot var fordi han er så visionær. Q | Claire Woman has great success in Scandinavia. Why? A | Anders Hust: We are the only Scandinavian company that is SA8000 certified. We have sacrificed all the resources it takes to achieve this tough certification that proves our control with Nikolaj? the joy in watching him deal with tasks with a fresh set of eyes and a fantastic enthusiasm. I feel grateful every day for our close family ties and for having succeeded with expanding Claire Group and carrying on the suc- cess of the company together. Q | Nikolaj, what is the best thing about working together of the manufacturing process of garments. Moreover, with Anders? make sure that factory workers get a salary that is 10 nessman as my father. He founded the company with a we have a sustainable production and we use a lot of A | Nikolaj Hust: percent above the minimum wage in the specific produ- strong focus on CSR long before the term even existed. Oeko-tex 100 certified fabrics, we avoid air cargo and we ction country. 65 percent of our clothes are produced in Europe. All sewers get retirement benefits. We have 18 people in employment specifically hired to oversee qua- lity control. All in all, we keep our promises. What we sell is what you see in stores. A | Nikolaj Hust: With that said, none of this would matter if we did not have the right design, a perfect fit and a razor-sharp con- cept and brand DNA. Claire Woman can be described as “affordable luxury”. The style is feminine and casual. We are not trendset- ters, but keep up with fashion with a stunning style that is appealing to most women. When we put together the collections, we always make sure that there are clothes for everyday use, for business and for parties. A | Anders Hust: At Claire Woman, we have found success with our NOOS programme that consists of jeans in different fits, Artikel | article Undoubtedly to be working with such a visionary busi- He envisioned a future for Claire Group that was not ba- sed on financial growth but on good values. It is a daily inspiration to work with him, because he is so visionary. ABOUT CLAIRE GROUP Claire Group is a Scandinavian fashion house founded in 1975 by former banker and professional footballer Anders Hust. Now, Anders Hust remains CEO and co-owner together with his son, director Nikolaj Hust. From the very beginning, Claire Group has focused on offering high quality in all aspects of its operation. To make this happen, Anders Hust opened offices in Hong Kong, China and India in the early stages of the company. Claire Group, still based in Ikast in Denmark, employs more than 200 people and runs a successful business through retail and wholesale. The most recent annual report for 2017 showed earnings after taxes of 7 million DKK. Claire Group is behind the women’s fashion brand Claire Woman and the children’s brand Hust&Claire. In 2012, Claire Group became SA 8000 certified – a certification of the company’s efforts in social responsibility. Claire Group’s SA 8000 certification was renewed in 2015. lengths, colours and washes. Additionally, the program- MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 79