Artikel | article
Summary
At the companies behind In Front and
One Two Luxzuz, the two owners and
CEOs agree that the retail industry
PREPAIR
would benefit from budgeting diffe-
rently and free up money for in-season
buying.
- Here at In Front, we hear over and over
again that the retail sector in general
and stores in particular are financially
strained. Especially when it comes to li-
IN FRONT
quidity. That makes me wonder why sto-
re owners do not focus more on express
brands as part of the solution to their
challenges. Receiving new collections
every second month instead of every six
months will increase the turnover rate,
reduce the tie-up of capital and reduce
PREPAIR
overdraft fees, says Mogens Kongsgaard,
CEO and owner of In Front.
Jack Poulsen from X-Press Group, the
company behind the express brand One
IN FRONT
Two Luxzuz, says that an express brand
is successful so long as it delivers high
2BIZ
quality and up-to-the-minute products.
- At the same time, we make it a priority
that the price level of One Two Luxzuz
is affordable and that the markups are
high. That is a focal point for us, he says
FLOYD BY SMITH
3 SPØRGSMÅL TIL TOMMY SMITH, BUYER /OWNER FLOYD BY SMITH
1) Hvad er det for faktorer i den aktuelle markedssituation, som gør ekspresmode interessant for
retaileren?
I dagens markedssituation er expressmode nok endnu vig tigere end tidligere, da markedet
ændrer sig hur tigere end førhen.
2) Hvad kan Floyd tilbyde i den sammenhæng?
Floyd kan tilbyde rig tige varer på det rig tige tidspunkt året igennem og retaileren slipper
for at tage en stor del af risikoen selv, da vi som expressmodeleverandør tilpasser os
hur tig t i sæsonen. Floyd har været expressmodeleverandør i over 30 år og har altid
vurderet, at expressfashion er meget interessant for detailhandleren.
3) Nævn kort et par højaktuelle nyheder til Spring 2019.
Vi ser en del tendenser med stærke far ver ,men også en del jordtoner. Det er præcis vores
fordel som expressmodeleverandør, at vi venter til allersidst med at designe kollektionerne
og læg ger os fast på far verne. Vor t mål er at levere det, kunderne ønsker, til enhver tid.
and adds:
- But it is also super important for us to
contribute to an improved product range
in the fashion stores. If the owners want
to improve the bottom line, the majo-
rity of the items they buy must be sold
fast - with a high margin. If a more sub-
stantial part of the budget is allocated to
suppliers with short lead time, it will be-
come much easier for stores to balance
their buying with what is actually sold.
At the same time, items bought just be-
fore and during the sales season will of-
ten generate a reasonable profit. It only
takes one season to change one’s buying
behavior. It is essential that stores be-
come more dynamic and adaptable, the
One Two Luxzuz owner points out.
MODEBRANCHEN.
| ISSUE NO 02 JANUARY 2019 | 67