modebranchen.NU WEB_NU_CFW_ISSUE_NO2 - Page 65

Artikel | article THOUGHTFUL FASHION AT JMS AGENCIES Pr. 1. januar 2019 har JMS Agencies fået et nyt brand ind i porteføljen, som i forvejen tæller Zilch, Milano Italy og Freebird. - Thought betyder jo ”tanke”, og Thought handler netop om mode, der produceres med omtanke, så vi passer på naturen og vores omverden. Forbrugeren bliver mere og mere bevidst om eksempelvis, hvordan mode belaster miljøet og klimaet, og derfor har vi strategisk besluttet, at der i agenturets brand-sammensætning altid skal være mindst ét brand, der er bæredygtigt, siger Martin Schandorff. Han har fået agen- tur på Thought i hele Skandinavien, og indkøbere kan se den nye kol- lektion til Autumn/Winter 2019 på CIFF i København og på Stockholm EN AF HELLE MATHIESEN Martin Schandorff fra JMS Agencies udvider brandviften i sin agentur virksomhed med det bæredygtige brand Thought. Martin Schandorff from JMS Agencies extends the brand portfolio in his agency with the sustainable fashion brand Thought. Fashion District. Summary From January 1st, 2019 JMS Agencies has a new fashion brand in the portfolio, which already counts Zilch, Milano Italy and Freebird. - Thought is – as the brand name suggests - about fashion produced with thoughtfulness and consideration of the nature and our environment. Consumers become more and more aware of sustainability and the cli- mate, and therefore we have decided to always carry at least one su- stainable brand in the portfolio, says Martin Schandorff. Buyers can see the new collection for Autumn/Winter 2019 at CIFF in Copenhagen and the Stockholm Fashion District. JMS Agency sells Thought in all the Scandinavian countries. ABOUT THOUGHT The company behind Thought was established in 1995 with a desire to produce natural, cool clothing. Today Thought is sold in over 1,000 shops all over the world. The business has around 30 employees working at the of fice in North London. In 2017 the brand name was changed from Braintree Clothing to Thought – a name that captures the essence of the idea behind the brand. At Thought contemporar y fashion and sustainabilit y go hand-in-hand. And each season, the team craft thoughtful, contemporar y pieces for men and women. Pieces that are ef fortless to wear and sustainably made. THOUGHT MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 65