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Artikel | article NORDIC FASHION HEROES AT REVOLVER Skandinavien er og har altid været Revolvers hovedfokus. AW19-sæsonen med kick-off den 30. januar 2019 er ingen undtagelse. Scandinavia is and has always been the main focus to Revolver. The AW19 season kicking off on Januar y 30th is no exception. AF HELLE MATHIESEN Stadigt flere internationale indkøbere og tur, men de har samtidig en stærk interna- 10 years of executing this strategy together byen og den nordiske kultur og livsstil. Mads Nørgaard Copenhagen, Stine Goya, hagen Fashion Week, a great number of new pressefolk rejser til København for at op- leve skandinavisk mode samt være en del af - Vi har styrket vort fokus med endnu fle- re lokale helte fra de nordiske byer. For at tiltrække de bedste brands, indkøbere og pressefolk har vi altid troet på en cocktail baseret på skandinavisk mode kombineret med det store udbud af food, kunst og de- sign, der findes i centrum af København, siger Christian Maibom, grundlægger og kreativ direktør for Revolver, og han fort- sætter: - Det er simpelthen Revolvers DNA, og lige nu føler vi, at vi belønnes for 10 års integri- tet og konsistens i forhold til den strategi, vi har fulgt sammen med alle vores fanta- stiske skandinaviske udstillere og mærker. Til den kommende modeuge finder et stort antal nye skandinaviske mærker sin vej til familien Revolver i the Meatpacking Di- strict, tilføjer han. Blandt mærkerne er Garment Project, New- line Halo, MKDT Studio, Helmstedt, Mari- mekko, L’Homme Rouge, AF Agger, Britt Sisseck, Klättermusen, Rue de Tokyo, Just Female, Hansen Garments, Unridden desig- ned by Asger Juel Larsen og de nye norske mærker Maud og Fram by Høyer. - Disse mærker er forankret i Nordens kul- tional approach; ligesom de faste udstillere som Hope, LibertineLibertine, Rodebjer, Won Hundred, Wood Wood, Henrik Vibs- kov. Revolver er en "lille" modemesse sam- menlignet med mange andre, hvilket gør os meget fokuserede. Nogle vil sige kræsne. Men for os er det meget vigtigt at præsente- re mærker, der passer præcist til Revolvers koncept, og udstillerne bidrager til at skabe relevant trafik af kvalitetsindkøbere, siger Clara Leone, direktør for Revolver. An increasing number of international bu- yers and press travels to Copenhagen to see Scandinavian fashion as well as to experi- ence the city, the culture and the lifestyle. - We have strengthened our focus with even more local heroes from the Nordic cities. In order to attract the best brands, buyers and press to Copenhagen and Revolver, we have always believed in a cocktail based on Scandinavian fashion mixed with likewise food, art and design, taking place in the very center of our city, says Christian Mai- bom, Founder & Creative Director of Revol- ver and he continues: - That is simply the Revolver DNA, and right now we feel like being rewarded for our consistency and integrity within the last 32 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN. with all our amazing Scandinavian exhibi- tors and brands. For the upcoming Copen- Scandinavian brands are finding their way to the Revolver family in the meatpacking district, he adds. Among the brands are Garment Project, Newline Halo, MKDT Studio, Helmstedt, Marimekko, L`Homme Rouge, AF Agger, Britt Sisseck, Klättermusen, Rue de Tokyo, Just Female, Hansen Garments, Unrid- den designed by Asger Juel Larsen and the new Norwegian brands Maud and Fram by Høyer. - These brands are rooted in the culture of the Nordic region with a strong and re- levant international approach; just like all the re-running Revolver brands; Hope, Li- bertineLibertine, Rodebjer, Mads Nørgaard Copenhagen, Stine Goya, Won Hundred, Wood Wood, Henrik Vibskov among all the others. Revolver is a ‘small’ show compared to many other, which makes us very focu- sed. Some will say picky. But for us, it’s very important to present brands that fits into our concept as well as they actually contri- butes with relevant traffic of quality bu- yers, says Clara Leone, Director of Revolver.