Artikel | article
NORDIC
FASHION
HEROES AT
REVOLVER
Skandinavien er og har altid været Revolvers hovedfokus.
AW19-sæsonen med kick-off den 30. januar 2019 er ingen undtagelse.
Scandinavia is and has always been the main focus to Revolver.
The AW19 season kicking off on Januar y 30th is no exception.
AF HELLE MATHIESEN
Stadigt flere internationale indkøbere og tur, men de har samtidig en stærk interna- 10 years of executing this strategy together
byen og den nordiske kultur og livsstil. Mads Nørgaard Copenhagen, Stine Goya, hagen Fashion Week, a great number of new
pressefolk rejser til København for at op-
leve skandinavisk mode samt være en del af
- Vi har styrket vort fokus med endnu fle-
re lokale helte fra de nordiske byer. For at
tiltrække de bedste brands, indkøbere og
pressefolk har vi altid troet på en cocktail
baseret på skandinavisk mode kombineret
med det store udbud af food, kunst og de-
sign, der findes i centrum af København,
siger Christian Maibom, grundlægger og
kreativ direktør for Revolver, og han fort-
sætter:
- Det er simpelthen Revolvers DNA, og lige
nu føler vi, at vi belønnes for 10 års integri-
tet og konsistens i forhold til den strategi,
vi har fulgt sammen med alle vores fanta-
stiske skandinaviske udstillere og mærker.
Til den kommende modeuge finder et stort
antal nye skandinaviske mærker sin vej til
familien Revolver i the Meatpacking Di-
strict, tilføjer han.
Blandt mærkerne er Garment Project, New-
line Halo, MKDT Studio, Helmstedt, Mari-
mekko, L’Homme Rouge, AF Agger, Britt
Sisseck, Klättermusen, Rue de Tokyo, Just
Female, Hansen Garments, Unridden desig-
ned by Asger Juel Larsen og de nye norske
mærker Maud og Fram by Høyer.
- Disse mærker er forankret i Nordens kul-
tional approach; ligesom de faste udstillere
som Hope, LibertineLibertine, Rodebjer,
Won Hundred, Wood Wood, Henrik Vibs-
kov. Revolver er en "lille" modemesse sam-
menlignet med mange andre, hvilket gør os
meget fokuserede. Nogle vil sige kræsne.
Men for os er det meget vigtigt at præsente-
re mærker, der passer præcist til Revolvers
koncept, og udstillerne bidrager til at skabe
relevant trafik af kvalitetsindkøbere, siger
Clara Leone, direktør for Revolver.
An increasing number of international bu-
yers and press travels to Copenhagen to see
Scandinavian fashion as well as to experi-
ence the city, the culture and the lifestyle.
- We have strengthened our focus with even
more local heroes from the Nordic cities.
In order to attract the best brands, buyers
and press to Copenhagen and Revolver, we
have always believed in a cocktail based on
Scandinavian fashion mixed with likewise
food, art and design, taking place in the
very center of our city, says Christian Mai-
bom, Founder & Creative Director of Revol-
ver and he continues:
- That is simply the Revolver DNA, and right
now we feel like being rewarded for our
consistency and integrity within the last
32 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN.
with all our amazing Scandinavian exhibi-
tors and brands. For the upcoming Copen-
Scandinavian brands are finding their way
to the Revolver family in the meatpacking
district, he adds.
Among the brands are Garment Project,
Newline Halo, MKDT Studio, Helmstedt,
Marimekko, L`Homme Rouge, AF Agger,
Britt Sisseck, Klättermusen, Rue de Tokyo,
Just Female, Hansen Garments, Unrid-
den designed by Asger Juel Larsen and the
new Norwegian brands Maud and Fram by
Høyer.
- These brands are rooted in the culture
of the Nordic region with a strong and re-
levant international approach; just like all
the re-running Revolver brands; Hope, Li-
bertineLibertine, Rodebjer, Mads Nørgaard
Copenhagen, Stine Goya, Won Hundred,
Wood Wood, Henrik Vibskov among all the
others. Revolver is a ‘small’ show compared
to many other, which makes us very focu-
sed. Some will say picky. But for us, it’s very
important to present brands that fits into
our concept as well as they actually contri-
butes with relevant traffic of quality bu-
yers, says Clara Leone, Director of Revolver.