modebranchen.NU WEB_NU_CFW_ISSUE_NO2 - Page 177

SUNDAY BY GODSKE camel spiller en afgørende rolle sammen med dyb marine- blå, som er gennemgående i Sunday by Godskes kollektio- ner. - Vi leverer tøjet i månedsvise drop, hvor serierne kommer i farvetemaer, så der altid er nye friske varer fra Sunday by Godske i butikken, når forbrugeren kigger forbi for at kigge efter nyheder, siger Stig Rasmussen. Efter messen supple- rer Sunday by Godske som noget nyt med ekspres-items til sommer 2019. - Her vil vi blandt andet følge op med flere kjoler, som vi mærker stor efterspørgsel på, slutter brand manageren. Sunday by Godske sælges allerede nu i hele Skandinavien, i England, Irland, Tyskland og i Holland – det sker gennem Godske Groups etablerede salgs-set-up. Summary An international naming dispute forced Godske Group to rename the six-month old brand Cossi. It is now known as Sunday by Godske. The name change is brought into effect in autumn 2018, and brand manager Stig Rasmussen is pleased with the new brand name. - Sunday is a name that calls to mind leisure and a casual atmosphere. This matches perfectly with the brand, which is known for its focus on comfortable clothing for women, says Stig Rasmussen an adds that the majority of the qua- lities are made from fabrics such as cotton and acrylic and viscose/elastane. The concept has received a fresh overhaul since the first collection. Last spring, Stig Rasmussen left his job as manager of Sig- nature at BTX Group and joined Cossi - now Sunday by God- ske. Sunday by Godske is presenting its Autumn/Winter 2019 collection at CIFF. The collection’s colour palette includes cognac, red, burnt orange and camel, which is playing a central role this sea- son, along with deep navy blue, which is a recurring colour in Sunday by Godske’s collections. The collection is distributed to the fashion stores every month in colour-coordinated batches. Sunday by Godske is currently available in all of Scandina- via, England, Ireland, Germany and Holland through God- ske Group’s well-established sales setup. MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 177