PLUS
SIZE
Artikel | article
KJBRAND
ELOMI
Summary
The prevalence of obesity worldwide has
PLUS
risen significantly in the last few deca-
des.
In Denmark, the development is most no-
table among younger people and people
with little to no education or with low
income, according to The National He-
alth Profile 2017, which is the newest and
most comprehensive statistical material
available on the subject.
The report concludes that there is no
ZHENZI
easy way out when it comes to reversing
the trend since prevention and treatment
of obesity is quite complex and involves
many different groups, including friends
and family, the local authorities and the
state.
For the fashion industry, however, plus-
size fashion seems to be a stable and pro-
mising business area.
Many Danish and international brands
have reached the same conclusion - and
many of them are already enjoying the
success of their plus size brands.
CISO
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174 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN.