modebranchen.NU WEB_NU_CFW_ISSUE_NO2 - Page 171

Artikel | article fuld avance på produkterne, og samtidig gavner det likviditeten, at pengene ikke bindes passivt i et varelager, siger Jørgen Laursen, der er ekstremt selektiv i sin ud- vælgelse af de butikker, der får lov at føre American Vintage. Strøm Agency står bag Strøm-butikkerne, der selv har American Vintage i sortimentet. Loyale kunder - Vi fører brandet i vores butikker, og det giver en troværdighed. Vi kender simpelt- hen mærket ud og ind, og jeg kan ærligt sige, at jeg godt forstår, hvorfor det har så loyale kunder blandt både forhand- lere og forbrugere. Ingen ”står af på det”, AMERICAN VINTAGE konstaterer agenten og butiksejeren, der fortæller, at American Vintage konstant ligger blandt de tre bedst solgte mærker i butikken. Til modeugen i januar sælger Strøm Agen- tur American Vintage til supplering på Summer 2019. Messen ligger sent i forhold til American Vintage’s salgsvindue, derfor foregår indsalget til hovedkollektionen fra showroomet i Hellerup. Selv om meget supplering kan foregå on- line, så prioriterer Strøm Agentur allige- vel besøgende hos kunderne højt. - Vi kan godt lide at komme ud i butikker- ne og for eksempel undervise personalet i brandet og videreformidle historien om American Vintage og uddybe produkt- kendskabet. En hvid T-shirt er ikke bare en hvid T-shirt – vores udgave kan noget særligt, den holder formen og er produce- ret i bomuld med lange fibre osv. Vi del- tager også tit i kunde-events og lignende, include handbags, backpacks and clut- For the fashion week in January, Strøm Summary According to Jørgen Laursen, one of the - We love visiting stores and educate the slutter sales manager Stinne Vinther. NU met with Jørgen Laursen, owner of Strøm Agency, and sales manager Stinne Vinther for a chat about American Vinta- ge. Why is a French brand with a casual, American style successful in Denmark? - American Vintage has developed into an iconic fashion brand with an identity that is both timeless and modern, says Jørgen Laursen and adds that American Vintage has long since become an international brand, sold in most of the world. In 2013, American Vintage expanded its range to ches, and more recently, sportswear and loungewear have been added as well. success criteria for American Vintage is the pricing of the brand's products. - Consumers get value for money. The quality and the fabrics are top-notch and the style is classic and fairly basic, which makes the clothes durable and long la- sting. And that is perfectly in spirit with the current sustainability trend. Manu- facturing is unique and the fit is well te- sted, Jørgen Laursen explains. Stores can replenish any item from the collection. Agentur sells American Vintage clothing for replenishment of Summer 2019. staff about the brand and communicate the story of American Vintage and broa- den the staff's knowledge on the produ- cts. A white T-shirt is more than a white T-shirt - ours is different, it keeps its shape and is produced in cotton with long fibres etc. Additionally, we often partici- pate in in-store events and the like, says sales manager Stinne Vinther. American Vintage is exhibiting at Revol- ver during the fashion week in Copenha- gen. MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 171