modebranchen.NU WEB_NU_CFW_ISSUE_NO2 - Page 168

Artikel | article Q/A WITH CEO SVEN-ERIK CHRISTIANSSON FROM N COLLECTIONS AF HELLE MATHIESEN Q | N Collections agenturvirksomhed har seks forskellige brands til damer og herrer med i porteføljen. Hvordan supplerer de forskellige brands hinanden? A | Mærkerne er samme kategori, hvad angår mode- og prissegment. Det betyder også, at vi repræsenterer forskellige virksomheder, der hver især er specialister på sine felter – på for eksempel bukser, skjorter, jakker og strik. Vi har også et lifestylebrand. Q | Hvilke markeder repræsenterer du de forskellige brands på? A | Vi har Atelier Gardeur i Sverige, Finland, Island og Estland. Wonderjeans sælger vi i Danmark, Sverige, Finland, Estland og Island. Monari sælger vi i hele Skandinavien samt Island og Estland. Q | Hvilke brands viser du i CIFF Showrooms i København? Hvordan bruger du dit showroom i den danske hovedstad? A | Vi viser alle vore mærker på CIFF: Monari, White Label, Change, Atelier Gardeur og Wonderjeans. Vi benytter naturligvis showroomet under modemessen, men vi bruger det også for individuelle kunde-aftaler i løbet af sæsonen. Q | N Collections is an agency with six different brands for men and women in the portfolio. How does the different brands supplement each other? A | They are in same fashion segment and same price segment. This also means that in our brand portfolio we are representing compa- nies that are specialist in different areas and product fields as for instance trousers, shirts, jackets and knit. We also have one brand, which is a li- festyle brand. Q | On which markets do you represent the six brands? A | Atelier Gardeur we have in Sweden, Finland, Island and Estonia We sell Wonderjeans in Sweden, Finland, Denmark, Estonia and Island. We represent Monari in the entire Scandinavia plus in Iceland and Estonia. Q | How do you use your showroom in the Danish fashion capital? A | We show all our brands at CIFF: Monari, White Label, Change, Atelier Gardeur and Wonderjeans. We use it of course for the fairs but we also use the showroom for single appointments during the season. 168 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN. ATELIER GARDEUR