Artikel | article
Q/A
WITH CEO SVEN-ERIK
CHRISTIANSSON FROM
N COLLECTIONS
AF HELLE MATHIESEN
Q | N Collections agenturvirksomhed har seks forskellige brands til
damer og herrer med i porteføljen. Hvordan supplerer de forskellige
brands hinanden?
A | Mærkerne er samme kategori, hvad angår mode- og prissegment. Det
betyder også, at vi repræsenterer forskellige virksomheder, der hver især
er specialister på sine felter – på for eksempel bukser, skjorter, jakker og
strik. Vi har også et lifestylebrand.
Q | Hvilke markeder repræsenterer du de forskellige brands på?
A | Vi har Atelier Gardeur i Sverige, Finland, Island og Estland.
Wonderjeans sælger vi i Danmark, Sverige, Finland, Estland og Island.
Monari sælger vi i hele Skandinavien samt Island og Estland.
Q | Hvilke brands viser du i CIFF Showrooms i København? Hvordan
bruger du dit showroom i den danske hovedstad?
A | Vi viser alle vore mærker på CIFF: Monari, White Label, Change, Atelier
Gardeur og Wonderjeans.
Vi benytter naturligvis showroomet under modemessen, men vi bruger
det også for individuelle kunde-aftaler i løbet af sæsonen.
Q | N Collections is an agency with six different brands for men and
women in the portfolio. How does the different brands supplement
each other?
A | They are in same fashion segment and same price segment.
This also means that in our brand portfolio we are representing compa-
nies that are specialist in different areas and product fields as for instance
trousers, shirts, jackets and knit. We also have one brand, which is a li-
festyle brand.
Q | On which markets do you represent the six brands?
A | Atelier Gardeur we have in Sweden, Finland, Island and Estonia
We sell Wonderjeans in Sweden, Finland, Denmark, Estonia and Island.
We represent Monari in the entire Scandinavia plus in Iceland and Estonia.
Q | How do you use your showroom in the Danish fashion capital?
A | We show all our brands at CIFF: Monari, White Label, Change, Atelier
Gardeur and Wonderjeans.
We use it of course for the fairs but we also use the showroom for single
appointments during the season.
168 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN.
ATELIER GARDEUR