modebranchen.NU WEB_NU_CFW_ISSUE_NO2 | Page 163

Artikel | article MAC The MAC Autumn/Winter 2019 Women’s collection combines two mega trends: digital progress and growing nature aware- ness. The result is a diverse collection that has the contemporary theme of DIGITAL NATURE. Natural colours meet technical fabrics as well as sustainably manufactured products. The four trend themes DIGITAL RHYTHMIC, BOLD CLASH, NATURAL POETRY and ANIMAL INSTINCT dominate here, pervading the segments JEANS, SPORTIVE and COLLECTION. MAC presents several product novelties for the Autumn/ Winter 2019 season: BI-STRETCH DENIM is a new, innovative fabric with bi-elastic and optimized functional properties. MAC’s design team developed the new SKINNY push-up fit specifically for this material. Its functional panel seams on the bottom generate a shaping effect and present the fema- le silhouette to optimum effect. With this new product MAC once more fulfills its vision of the perfectly fitting and com- fortable jeans. The second innovation is COLOURED DENIM, a premium de- nim with b iant dyeing properties. This denim is the mate- rial used for the established 5-pocket fits in the new tapered LYNN, a girlfriend fit with conic legs. It will also be available in the new authentic denim. Things become wintery with the new DENIM CORDUROY and DENIM VELVET. These premium denims score with their wintery-fashionable look, soft touch and comfortable light weight. Additionally MAC introduces the ONE FOR ALL on highly elastic material. Thanks to a smart waistband solution in conjunction with the high-stretch fabric, this innovative fit makes for perfect wearing comfort and fits all women size 34 to 42. The model is only available in one size and length, in five different washes and four colours. MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 163