Artikel | article
MAC
The MAC Autumn/Winter 2019 Women’s collection combines
two mega trends: digital progress and growing nature aware-
ness.
The result is a diverse collection that has the contemporary
theme of DIGITAL NATURE. Natural colours meet technical
fabrics as well as sustainably manufactured products.
The four trend themes DIGITAL RHYTHMIC, BOLD CLASH,
NATURAL POETRY and ANIMAL INSTINCT dominate here,
pervading the segments JEANS, SPORTIVE and COLLECTION.
MAC presents several product novelties for the Autumn/
Winter 2019 season: BI-STRETCH DENIM is a new, innovative
fabric with bi-elastic and optimized functional properties.
MAC’s design team developed the new SKINNY push-up fit
specifically for this material. Its functional panel seams on
the bottom generate a shaping effect and present the fema-
le silhouette to optimum effect. With this new product MAC
once more fulfills its vision of the perfectly fitting and com-
fortable jeans.
The second innovation is COLOURED DENIM, a premium de-
nim with b
iant dyeing properties. This denim is the mate-
rial used for the established 5-pocket fits in the new tapered
LYNN, a girlfriend fit with conic legs. It will also be available
in the new authentic denim.
Things become wintery with the new DENIM CORDUROY
and DENIM VELVET. These premium denims score with their
wintery-fashionable look, soft touch and comfortable light
weight.
Additionally MAC introduces the ONE FOR ALL on highly
elastic material. Thanks to a smart waistband solution in
conjunction with the high-stretch fabric, this innovative fit
makes for perfect wearing comfort and fits all women size 34
to 42. The model is only available in one size and length, in
five different washes and four colours.
MODEBRANCHEN.
| ISSUE NO 02 JANUARY 2019 | 163