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Artikel | article At B&C Textiles in Padborg, the design team has worked inten- sively on In Town's Autumn/Winter 2019 collection. The new season marks the beginning of a new design profile that is more distinctive and fashion-orientated. A new and sharper In Town logo supports the new design direction. - The aim with the updated design DNA is to attract a wider and younger audience. The brand's look has always been relatively classic, but now it's time to give the style a fresh breath of air, and plenty more trendy details, CEO Claus Zink said to NU at the new head office in Padborg. It has been almost a year since B&C Textiler moved from S√łnderborg. The company is celebrating its 40-year anniversary in 2019. More outerwear and new jeans cut The new collection also features a broader outerwear line with a more distinctive look thanks to details such as raw-looking zippers that add a trendy trekking look to the styles. - The outerwear collection is strongly influenced by the outdoor trend with details inspired by trekking and outdoor life, says Claus Zink. In Town's trousers line has also received a new look with new and exciting fabrics and details like small printed statements ... B&C Textiler of fers an extensive NOOS programme with basic jeans, shirts and t-shirts and that you can stock up any time using the company's B2B platform? The platform also gives stores access to photos, logos, account statements and more. DID YOU KNOW THAT... inside the pocket lining. In Town is also announcing a new jeans cut named Roxy which is aimed at a younger audience. Roxy joins In Town's two other fits, Laura and Sandy. - Despite adding more details to our jeans and trousers, the commercial prices will remain the same. Typically, the retail price of In Town's trousers is 399-599 DKK, says Claus Zink. Colourful autumn The colours in In Town's winter collection highlight the new style which takes a playful approach. - The collection is now as colourful and courageous as ever and features a range of stunning, new colours in stripes, patterns, solid colours and new innovative prints, says Claus Zink. The co- lour palette includes new hues of yellow, bordeaux, deep shades of red, brown tones and navy blue, while purple adds contrast to the other colours. The fashion-orientated materials in the collection include Lurex and velvet, while different types of ribbons make up some of the many striking, new details. - The use of several colours, trendy details and materials such as Lurex is a clear example of In Town's new, eye-catching direc- tion, says Claus Zink who is looking forward to presenting the new In Town universe at the upcoming trade fairs. In Town's new look can be experienced at CIFF in Copenhagen and at a range of other popular trade shows. MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 161