PULZ
LAURIE
RAFFAELLO ROSSI
GARDEUR
CAMBIO
Town logo supports the new design direc- aimed at a younger audience. Roxy joins the forward to presenting the new In Town
to attract a wider and younger audience. and trousers, the commercial prices will Copenhagen and at a range of other popu-
tion.
- The aim with the updated design DNA is
The brand's look has always been relatively
classic, but now it's time to give the style a
fresh breath of air, and plenty more trendy
details, CEO Claus Zink said to NU at the
new head offices in Padborg. It has almost
been a year since B&C Textiler moved from
Sønderborg. The company is celebrating its
40-year anniversary in 2019.
The new collection also features a broader
outerwear line with a more distinctive look
thanks to details such as raw-looking zip-
pers that add a trendy trekking look to the
styles.
- The outerwear collection is strongly in-
fluenced by the outdoor trend with details
inspired by trekking and outdoor life, says
Claus Zink.
In Town's trousers line has also received a
new look with new and exciting fabrics and
details like small printed statements inside
the pocket lining. In Town is also announ-
cing a new jean cut named Roxy, which is
In Town's two other fits, Laura and Sandy.
- Despite adding more details to our jeans
remain the same. Typically, the retail price
of In Town's trousers is 399-599 DKK, says
Claus Zink.
universe at upcoming fairs.
In Town's new look is presented at CIFF in
lar trade shows.
Magical lift at LauRie
The colours in In Town’s winter collection Also at the Danish fashion company COZE
- The collection is now as colourful and - We get really good feedback on the jeans
highlight the new style, which takes a play-
ful approach to the new trend colours.
courageous as ever and features a range of
stunning, new colours in solid colours, stri-
pes, patterns and new innovative prints,
says Claus Zink. The colour palette includes
new hues of yellow, bordeaux, deep, shades
of red, brown tones and navy blue, while
purple adds contrast to the other colours.
The fashion-orientated materials in the
collection include Lurex, velour and velvet,
while different types of ribbons make up
some of the many striking, new details.
- The use of several colours, trendy de-
tails and materials such as Lurex is a clear
example of In Town’s new, eye-catching
direction, says Claus Zink who is looking
148 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN.
AARHUS, who is behind the brand LauRie,
trousers and jeans sell well.
and pants from LauRie. We present even
stronger and sharper jeans and pants col-
lection for AW 19 and continue our strong
focus on this product group. We constantly
develop on qualities, washes, finishes and
print, and in the future LauRie strategi-
cally will focus even more on this product
segment and only develops a small range of
matching tops. The tops are comfortable to
wear and in an uncomplicated design, says
CEO of COZE AARHUS Cecilia Winther.
- We have a good prize structure on LauRie,
and both consumers and retailers are very
satisfied with that, she noted.
Among the news on CIFF is a relaunch of