Q/A WITH MICHAEL STR ACKE, CHIEF BUSINESS DEVELOPMENT OFFICER, ON THE #FASHIONTECH BERLIN CONFERENCE BY HELLE MATHIESEN Q | To what extent is the fashion industry changing under the growing influence of digitalisation and technological development? A | Visitors to Berlin Fashion Week found the answers at the #FA- SHIONTECH BERLIN conference, which brings together fashion companies, the tech industry and the start-up community, with the aim of discussing topics surrounding the digital transformation, change management, innovation and disruptive technologies. Q | So what’s #FASHIONTECH BERLIN all about? FACTS ON #FASHIONTECH BERLIN DATE 15 January 2019 10:00–18:00 LOCATION KRAFTWERK Köpenicker Straße 70 10179 Berlin. Free shuttle busses. THEMES „How to transform your organisation” with focus on • Leadership & Culture • Innovation & Technology • Future of Work • Customer Journey YOUTUBE Keynote from the presentations in July 2018. SOCIAL MEDIA Share with business partners, colleagues and friends www.fashiontech.berlin VISITORS Trade visitors, media, special interest & the public SERVICES Free shuttle service, joint ticketing together with Messe Frankfurt, #FASHIONTECH programme, Berlin Fashion Week Magazine ESTABLISHED January 2015 ORGANISER PREMIUM GROUP PREMIUM Exhibitions GmbH 136 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN. A | At the conference everything revolves around the question of what fashion companies need to implement today with respect to digitalisation in order to remain competitive in the future as well. The key question at #FASHIONTECH BERLIN was ‘How to trans- form your organisation’, which we broke down into the aspects of ‘Leadership & Culture‘, ‘Innovation & Technology’, ‘Future of Work’ and ‘Customer Journey’. Q | Why should those active in the industry make the conference a fixture in their seasonal calendar? A | Within the space of a single day visitors can glean first-class information and inspiration that is tailored to the needs of the fashion industry. To achieve this, the conference is structured in three core areas: #LISTEN! featuring keynote presentations from leading international experts on the stage; #LEARN! with its inter- active master classes for passing on detailed specialist knowledge; and #EXPERIENCE! in the Exhibition Area, which is where the la- test developments, products and innovations in the market are in- troduced.