Q/A
WITH MICHAEL STR ACKE,
CHIEF BUSINESS
DEVELOPMENT OFFICER, ON
THE #FASHIONTECH BERLIN
CONFERENCE
BY HELLE MATHIESEN
Q | To what extent is the fashion industry changing under the
growing influence of digitalisation and technological development?
A | Visitors to Berlin Fashion Week found the answers at the #FA-
SHIONTECH BERLIN conference, which brings together fashion
companies, the tech industry and the start-up community, with the
aim of discussing topics surrounding the digital transformation,
change management, innovation and disruptive technologies.
Q | So what’s #FASHIONTECH BERLIN all about?
FACTS ON
#FASHIONTECH BERLIN
DATE
15 January 2019 10:00–18:00
LOCATION
KRAFTWERK Köpenicker Straße 70 10179 Berlin.
Free shuttle busses.
THEMES
„How to transform your organisation” with focus on
• Leadership & Culture
• Innovation & Technology
• Future of Work
• Customer Journey YOUTUBE Keynote from the
presentations in July 2018. SOCIAL MEDIA Share
with business partners, colleagues and friends
www.fashiontech.berlin
VISITORS
Trade visitors, media, special interest & the public
SERVICES
Free shuttle service, joint ticketing together with
Messe Frankfurt, #FASHIONTECH programme,
Berlin Fashion Week Magazine
ESTABLISHED
January 2015
ORGANISER
PREMIUM GROUP PREMIUM Exhibitions GmbH
136 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN.
A | At the conference everything revolves around the question of
what fashion companies need to implement today with respect to
digitalisation in order to remain competitive in the future as well.
The key question at #FASHIONTECH BERLIN was ‘How to trans-
form your organisation’, which we broke down into the aspects of
‘Leadership & Culture‘, ‘Innovation & Technology’, ‘Future of Work’
and ‘Customer Journey’.
Q | Why should those active in the industry make the conference a
fixture in their seasonal calendar?
A | Within the space of a single day visitors can glean first-class
information and inspiration that is tailored to the needs of the
fashion industry. To achieve this, the conference is structured in
three core areas: #LISTEN! featuring keynote presentations from
leading international experts on the stage; #LEARN! with its inter-
active master classes for passing on detailed specialist knowledge;
and #EXPERIENCE! in the Exhibition Area, which is where the la-
test developments, products and innovations in the market are in-
troduced.