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Artikel | article Made in Canada 98 procent af Frank Lyman-kollek- tionerne fremstilles stadig i Canada, og selskabet har tre brand-divisioner. Det originale mærke er Frank Lyman Design. Lyman-mærket har eksisteret i seks år nu og blev udviklet, fordi selskabet mærkede en stigende efterspørgslen på beklædning til festlige lejligheder. FL Weekend har fo- kus på sporty detaljer og et yngre, kom- fortabelt og stilfuldt udseende – mærket er inspireret af athleisure-trenden. Som supplement til tøjkollektionerne tilbyder Frank Lyman accessories som tasker og bælter samt sin helt egen parfume kaldet FL2 - Eau de Parfum. same time unique, says Stephanie Lyman, ve looks. FL Weekend is influenced by the ration in the Frank Lyman dynasty. a supplement to the clothing collections who - along with her elder brothers Patrick Lyman and Eric Lyman - is the second gene- Stephanie’s father Frank Lyman started in the fashion industry at the age of 18, as a sa- lesperson. His venture started throughout the provinces of Quebec and Ontario. With a passion for fashion and especially design he decided to establish his own business. Since the establishment in 2001 the Frank Lyman brand has become a well-known in- ternational brand, and Frank Lyman is still the CEO of the company. Made in Canada - Vi er målrettet stilfulde kvinder i alle 98 percent of the Frank Lyman collections merende og dristig. For at understrege original brand is the Frank Lyman Design. aldre – kvinder, der gerne vil se godt ud og føle sig feminine. Vores kunde er char- sin femininitet bærer hun gerne kjoler, men også, når hun går i tunikaer og leg- gings, ser hun tiltrækkende og interes- sant ud. Med de tre Frank Lyman-linjer kan vi dække kvindens behov for beklæd- are still manufactured in Canada, and the company has three brand divisions. The The Lyman brand has existed for six ye- ars now and was developed because the company saw a demand for evening & festi- athleisure trend with sporty details and a younger, comfortable and stylish look. As Frank Lyman also offers a range of fashion accessories such as handbags and belts as well as its very own parfume called FL2 - Eau de Parfum. - We are targeting stylish women of all ages, who want to look good and feel femi- nine. Our customer is charming and auda- cious. To accentuate her femininity, she wears dresses and whether she wears a tu- nic and leggings, she'll always be captiva- ting and exciting. With the three Frank Ly- man collections, we can fit any occasion for everyday life as well as for festive events, Stephanie Lyman explains. - We have to give the woman a reason to buy – and with the unique designs, the perfect fit and great qualities from Frank Lyman that is exactly what we do, Johanne Baron states for a final quote. ning til både hverdag og festlige lejlighe- der, forklarer Stephanie Lyman. - Vi skal give kvinden en god grund til at købe, og med de unikke designs, den per- fekte pasform og rigtig gode metervarer er det præcis, hvad vi gør, konkluderer Johanne Baron afslutningsvist. Not many Canadian fashion brands make it in the Scandinavia market. But Frank Ly- man does and has done it for several years. V.P. of Design Johanne Baron explains it like this: - Every woman wants to look good! The Frank Lyman styles are very much on- trend, the clothes are produced in very fine qualities, and the styles just fit you so nicely. Women in general really appreciate a great fit, says V.P of Design Johanne Ba- ron. President Stephanie Lyman agrees and compliments Johanne Baron’s statement: - We must give the woman a reason to buy. We do that by following the fashion trends very closely when it comes to colours, de- tails and new silhouettes. On the same time we hold on to the special Frank Lyman NU MET WITH JOHANNE BARON, V.P. OF DESIGN, AND PRESIDENT STEPHANIE LYMAN AT THE FR ANK LYMAN HEAD OFFICE IN MONTREAL, CANADA THIS FALL. IN DENMARK, THE SHOWROOM IS SITUATED IN COPENHAGEN IN BELLA CENTER, B0-212 feeling, and in this way the Frank Lyman Design is very fashion forward and on the MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 113