ble interest in Sandgaard's NOOS program- through which retailers can
Gozzip-nyheder og den nye kollektion fra is easy for retailers to buy and replenish. the doors to its new main
Serien vil blive præsenteret på messerne
i januar/februar sammen med de øvrige
Studio. Der vil også være nye elementer
fra Sandgaards basisprogram at finde på
messerne.
- Men primært bestilles Sandgaard hos
vores sælgere, når de er ude at besøge bu-
tikkerne, samt direkte fra vores b-t-b-on-
line-platform, hvor detailhandlerne kan
supplere 24/7, siger Lars Sandgaard, der
i efteråret 2018 indviede sit nye domicil
på Orionvej 2 D i Ikast. Stilen her er rå og
industriel med showrooms i store, åbne
arealer og med masser af lys.
- Vi havde ganske enkelt ikke plads nok,
hvor vi var før. Nu har vi fået samlet show-
rooms, lager og administration i et krea-
tivt miljø, hvilket også betyder, at vi kom-
mer til at få flere kunder på besøg i vores
showrooms og til forskellige events, siger
Lars Sandgaard.
Fremgang på flere markeder
På personalesiden er der også nyt fra
Sandgaard A/S, der har ansat Anna Meyer
som sælger i Nordtyskland. Anna Meyer
har tidligere været sælger hos Zizzi og
sælger både Gozzip, Studio og Sandgaard.
I Norge har Lars Sandgaard ansat Tabita
me, which launched in early 2016.
- The explanation is quite simply that it
Sandgaard offers basic items such as leg-
gings, seamless tops, t-shirts, shapers,
shirts and so on. The products come in
traditional colours like black, navy, khaki,
white, but also in some trendy and seaso-
nal colours, which are updated on a regular
basis. Sandgaard's fits and qualities have
been thoroughly tested over many years in
other brands. The extensive testing adds a
layer of confidence for retailers, says Lars
Sandgaard, who stresses that Sandgaard
is sold with a high mark-up, which can get
even higher with a pre-order discount.
- With Sandgaard's NOOS programme re-
tailers can avoid tying up money in stock
as the programme allows them to reple-
nish on demand, which helps improve the
retailer's cash flow, says the CEO.
Like the fashion house's other brands - Go-
dios kollektion og er fantastisk til at op-
fange tidens modetendenser. Hun lytter
desuden til feedback fra både egne kun-
der i Sverige og fra andre lande, så kollek-
tionerne bliver så relevante og aktuelle
som muligt på alle markeder, slutter Lars
Sandgaard.
Indkøbere kan opleve de nye kollektio-
ner på blandt andet Panorama i Berlin,
på CIFF i København, i Stockholm, Am-
sterdam, Wien, Salzburg og på en række
regionale messer i Europa.
At Sandgaard A/S, owner and CEO Lars
Sandgaard is pleased to note a considera-
office on Orionvej 2 D in
Ikast in Autumn 2018. The
style is raw and industrial
with large, bright and open
spaces.
- Basically, we didn't have
enough space at our old pla-
ce. Now, showrooms, ware-
house and administration
are housed under one roof
in a creative environment,
which makes it possible for
us to invite more customers
to our showrooms and to
our events, says Lars Sand-
gaard.
Growth in several
markets
team as a salesperson in Northern Ger-
all sizes, says Lars Sandgaard.
Three brands from the same
fashion house
ment one another perfectly. Gozzip has
- Hun har sat et enestående aftryk på Stu-
opened
many stores - including stores that carry
- Our size range makes us attractive in
I Sverige varetages salget af designer på
Studio, Carina Bonnevier.
who
Sandgaard A/S has also announced some
sizes 36-54.
- Our strategy is now in place, and the
erfaring fra modebranchen.
Sandgaard,
zzip and Studio - Sandgaard is available in Tokehøj som ene-agent. Hun er dansk,
men bosat Norge og kommer med bred
replenish 24/7, says Lars
i casual stil under navnet Gozzip Black.
brand portfolio has been strengthened.
Now, we have three brands that comple-
found its home with a bohemian style and
a wide target audience. Studio now has
a younger appeal and has become more
jeans orientated. The look is aimed at the
modern urban woman. And Sandgaard
focuses on basic items, Lars Sandgaard
explains. He adds that Gozzip is launching
Gozzip Black - a new line consisting of 15-
20 styles in a casual look. The line is set to
be announced at the fairs in January/Fe-
bruary along with the other Gozzip news
as well as the new collection from Studio.
New items from Sandgaard's basic line
will also be presented at the fairs.
- Sandgaard's items are mostly sold
through our sales staff on their store vi-
sits, and also on our online B2B platform,
organisational changes. The company
is welcoming Anna Meyer, who joins the
many. Anna Mayer has previously worked
as a salesperson at Zizzi, and she is going
to be selling Gozzip, Studio and Sand-
gaard.
In Norway, Lars Sandgaard has hired Ta-
bita Tokehøj as sole agent. She is Danish,
but lives in Norway and can boast of many
years of experience in the fashion indu-
stry.
In Sweden, head of sales is designer of Stu-
dio, Carina Bonnevier.
- She has a tremendous impact on Stu-
dio's collections and is excellent at spot-
ting current trends. She actively listens to
feedback from her own customers in Swe-
den and from customers in other coun-
tries, making sure that the collections
become as relevant and up-to-date as pos-
sible in all markets, says Lars Sandgaard
on a final note.
Buyers can see the new collections at
Panorama in Berlin, at CIFF in Copen-
hagen, in Stockholm, Amsterdam, Wien
and Salzburg and in a range of regional
trade shows across Europe.
MODEBRANCHEN.
| ISSUE NO 02 JANUARY 2019 | 111