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ble interest in Sandgaard's NOOS program- through which retailers can Gozzip-nyheder og den nye kollektion fra is easy for retailers to buy and replenish. the doors to its new main Serien vil blive præsenteret på messerne i januar/februar sammen med de øvrige Studio. Der vil også være nye elementer fra Sandgaards basisprogram at finde på messerne. - Men primært bestilles Sandgaard hos vores sælgere, når de er ude at besøge bu- tikkerne, samt direkte fra vores b-t-b-on- line-platform, hvor detailhandlerne kan supplere 24/7, siger Lars Sandgaard, der i efteråret 2018 indviede sit nye domicil på Orionvej 2 D i Ikast. Stilen her er rå og industriel med showrooms i store, åbne arealer og med masser af lys. - Vi havde ganske enkelt ikke plads nok, hvor vi var før. Nu har vi fået samlet show- rooms, lager og administration i et krea- tivt miljø, hvilket også betyder, at vi kom- mer til at få flere kunder på besøg i vores showrooms og til forskellige events, siger Lars Sandgaard. Fremgang på flere markeder På personalesiden er der også nyt fra Sandgaard A/S, der har ansat Anna Meyer som sælger i Nordtyskland. Anna Meyer har tidligere været sælger hos Zizzi og sælger både Gozzip, Studio og Sandgaard. I Norge har Lars Sandgaard ansat Tabita me, which launched in early 2016. - The explanation is quite simply that it Sandgaard offers basic items such as leg- gings, seamless tops, t-shirts, shapers, shirts and so on. The products come in traditional colours like black, navy, khaki, white, but also in some trendy and seaso- nal colours, which are updated on a regular basis. Sandgaard's fits and qualities have been thoroughly tested over many years in other brands. The extensive testing adds a layer of confidence for retailers, says Lars Sandgaard, who stresses that Sandgaard is sold with a high mark-up, which can get even higher with a pre-order discount. - With Sandgaard's NOOS programme re- tailers can avoid tying up money in stock as the programme allows them to reple- nish on demand, which helps improve the retailer's cash flow, says the CEO. Like the fashion house's other brands - Go- dios kollektion og er fantastisk til at op- fange tidens modetendenser. Hun lytter desuden til feedback fra både egne kun- der i Sverige og fra andre lande, så kollek- tionerne bliver så relevante og aktuelle som muligt på alle markeder, slutter Lars Sandgaard. Indkøbere kan opleve de nye kollektio- ner på blandt andet Panorama i Berlin, på CIFF i København, i Stockholm, Am- sterdam, Wien, Salzburg og på en række regionale messer i Europa. At Sandgaard A/S, owner and CEO Lars Sandgaard is pleased to note a considera- office on Orionvej 2 D in Ikast in Autumn 2018. The style is raw and industrial with large, bright and open spaces. - Basically, we didn't have enough space at our old pla- ce. Now, showrooms, ware- house and administration are housed under one roof in a creative environment, which makes it possible for us to invite more customers to our showrooms and to our events, says Lars Sand- gaard. Growth in several markets team as a salesperson in Northern Ger- all sizes, says Lars Sandgaard. Three brands from the same fashion house ment one another perfectly. Gozzip has - Hun har sat et enestående aftryk på Stu- opened many stores - including stores that carry - Our size range makes us attractive in I Sverige varetages salget af designer på Studio, Carina Bonnevier. who Sandgaard A/S has also announced some sizes 36-54. - Our strategy is now in place, and the erfaring fra modebranchen. Sandgaard, zzip and Studio - Sandgaard is available in Tokehøj som ene-agent. Hun er dansk, men bosat Norge og kommer med bred replenish 24/7, says Lars i casual stil under navnet Gozzip Black. brand portfolio has been strengthened. Now, we have three brands that comple- found its home with a bohemian style and a wide target audience. Studio now has a younger appeal and has become more jeans orientated. The look is aimed at the modern urban woman. And Sandgaard focuses on basic items, Lars Sandgaard explains. He adds that Gozzip is launching Gozzip Black - a new line consisting of 15- 20 styles in a casual look. The line is set to be announced at the fairs in January/Fe- bruary along with the other Gozzip news as well as the new collection from Studio. New items from Sandgaard's basic line will also be presented at the fairs. - Sandgaard's items are mostly sold through our sales staff on their store vi- sits, and also on our online B2B platform, organisational changes. The company is welcoming Anna Meyer, who joins the many. Anna Mayer has previously worked as a salesperson at Zizzi, and she is going to be selling Gozzip, Studio and Sand- gaard. In Norway, Lars Sandgaard has hired Ta- bita Tokehøj as sole agent. She is Danish, but lives in Norway and can boast of many years of experience in the fashion indu- stry. In Sweden, head of sales is designer of Stu- dio, Carina Bonnevier. - She has a tremendous impact on Stu- dio's collections and is excellent at spot- ting current trends. She actively listens to feedback from her own customers in Swe- den and from customers in other coun- tries, making sure that the collections become as relevant and up-to-date as pos- sible in all markets, says Lars Sandgaard on a final note. Buyers can see the new collections at Panorama in Berlin, at CIFF in Copen- hagen, in Stockholm, Amsterdam, Wien and Salzburg and in a range of regional trade shows across Europe. MODEBRANCHEN. | ISSUE NO 02 JANUARY 2019 | 111