Artikel | article
Summary
Jack Poulsen, CEO, X-press Group, One Two / / Luxzuz
“We have a lot of customers who do really well! We see a clear trend, where the stores that bud-
get with seasonal purchasing have the best bottom line. Express customers achieve good liquidity
which gives them the opportunity to reinvest in express fashion.
We, as an express brand, contribute with design that supplements and complements the long term
collections. In fact that is why the stores are often short on the seasonal styles. Many express sup-
pliers, including One Two / / Luxzuz, focus on tops and dresses which often are the items with hig-
hest turnover in the stores. Some of the things an express brand can add to the stores include new
prints, patterns and colour combinations – designs that take the store to another level and give it
a fresh and exciting look. This way, we contribute to making the store attractive to the consumers.
Furthermore, express fashion allows for additional sales from social media because of the constant
f low of new styles that the stores can advertise online.”
I januar flyttede
One Two / / Luxzuz fra sit faste
showroom til C-hallen,
og den nye placering på messen
har understøttet brandets
opdaterede profil.
In January the
brand One Two / / Luxzuz moved
from its permanent showroom to
Hall C. This new location at the
fair has supported the brand’s
updated profile.
ONE TWO / / LUXZUZ
04 JUL/AUG 2018 | 153