Artikel | article
Plus-sized women are just as different as
all other women when it comes to taste
and style. ZOEY is a brand in the middle
of the price segment. We do, however, sell
some styles such as leather jackets at a
3,000 DKK price level, says Trine Vinther.
- We try to avoid limiting ourselves. For
Autumn 18, we have designed a stun-
ning floral trouser suit. And we have tight
jeans. The clothes are designed to accen-
tuate the best features of a curved woman,
and through our designs we do our best
to help her love herself as she is. ZOEY is
made from comfortable quality fabrics.
We also offer items with high necks and
short sleeves – and why should we not if
it is fashionable, Trine Vinther asks rheto-
rically.
Sought-after fashion style
Things have moved fast for ZOEY ever sin-
ZOEY
ce the first collection launched in Copen-
hagen, and today the company can boast
of four collections and two pre collections
per year with six deliveries and two smal-
DENMARK
CIFF / Bella Center
Copenhagen / C3-003
ler drops to retailers so that fashion stores
always have all the latest news from ZOEY
available. ZOEY also designs accessories
such as leather bags.
NORWAY
Tina’s Agentur / Norwegian Fashion
Center / Fornebu / Room 2F 03
When NU visited the company, Trine
Vinther was busy designing her third
Spring collection, and she has grown com-
fortable believing that she has hit a sweet
FINLAND
Mari Grönroos
Kajalantie 22 A 1 / PertteLI
spot in the market with the styles from
platforms as well as plus-size retailers.
Just like many other fashion brands, we
sell dreams. We design gorgeous clothes
that fit women of all shapes and sizes well,
says Trine Vinther, who believes that fa-
shion companies that cater to the curvy
segment are much too affected by myths.
Trine Vinther has developed ZOEY with 16
years of experience as designer for Zizzi
and Zay under her belt.
Away with the myths
There are quite a few myths going around
about fashion for plus-sized girls.
- I cringe at expressions such as “large girls
love colours”. Obviously