Artikel | article
Vivien Solari is
the face of InWear’s
50th anniversary
ABOUT INWEAR
Founded in 1969 in Copenhagen, fashion
brand InWear grew from a wish to give
women a wardrobe of clothes that makes
them feel well. It ’s about freedom of
expression, classic pieces with modern
touches and attention to detail.
THE L AUNCH OF IW50
IW50 is a collection of 50 iconic pieces
from its archive – each piece carefully
t weaked and redesigned to channel the
contemporar y moment. The collection
will be unveiled at the IW50 runway show
during Copenhagen Fashion Week in
August 2019.
I
ABOUT VIVIEN SOL ARI
Vivien Solari will front four campaigns
for InWear, each shoot embodying a
core value of the brand. The 39-year-
old model is known for her Instagram
account, @coldsea-warmhear t,
documenting her adventures as a
cold-water swimmer using hashtags
like #seacalling, # wildswimming and
#mydaily-meditation.
Solari returned to modeling in 2013 after
a five-year break to be with her three
children.
Today she’s based on the south coast
of England by the sea. Born in the
Caribbean and raised in the United
Kingdom, she was spotted aged 19 while
studying for a degree in psycholog y.
She has worked with the world’s most
in-demand photographers, including
the likes of Inez and Vinoodh and Nick
Knight. Her magazine covers include
British, French and German Vogue.
Med Main Spring
2019-kollektionen fejrer
InWear, etableret i
København i 1969, sit 50
års jubilæum.
The Main Spring 2019
collection is celebrating 50
years of InWear, founded
in 1969 in Copenhagen.
INWEAR
Modellen Vivien Solari bliver ansigt på en kampagne, der løber i hele 2019, hvor
hun toner frem i fire fotoshoots for InWear, som fejrer 50 år i modeverdenen.
Den kendte britiske model er det perfekte valg, siger InWears CEO Jens Obel,
der tilføjer, at kvinder vil se det tøj, de køber, på en model, der reflekterer deres
eget liv.
- Vivien afspejler de kvinder, der går i InWear. InWear-kvinden kender sig selv og
sin stil. Det gør Vivien også. Efter næsten to årtier i branchen trives hun fortsat,
og jeg tror, det er fordi, hun er så jordnær og autentisk. Hendes ægthed og måde
at være på symboliserer hele InWear’s essens. Hun er mor og har et liv uden for
modebranchen – hun er en passioneret svømmer. Det faktum, at hun altid har
elsket InWear, gør, at hun virkelig er en del af InWear-familien, siger Jens Obel.
InWear-kampagnen med Vivien Solari bliver omdrejningspunktet for festlighe-
derne i løbet af jubilæumsåret.
The model Vivien Solari will front a yearlong campaign, appearing in four shoots
for the Danish label celebrating 50 years in fashion.
As brand ambassador, Solari will make her first appearance as spokes model
in the Main Spring 2019 campaign. The British model is the perfect choice says
InWear CEO Jens Obel, adding that women want to see the clothes they buy on a
model who represent their lives.
- Vivien reflects the women who shop InWear. The InWear woman knows her
own mind and her style. And that is Vivien. After nearly two decades in the busi-
ness she is thriving, because, I believe, she is so grounded and authentically her-
self. Her authenticity and spirit perfectly epitomize the brand’s essence. She is
a mother and has a life and passion outside fashion in swimming. The fact that
she has always loved InWear makes her a truly part of the InWear family, says
Jens Obel. The InWear campaign featuring Vivien Solari is set to be at the heart
of its celebrations.
MODEBRANCHEN.
| ISSUE NO 04 JUL/AUG 2018 | 135