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Artikel | article Vivien Solari is the face of InWear’s 50th anniversary ABOUT INWEAR Founded in 1969 in Copenhagen, fashion brand InWear grew from a wish to give women a wardrobe of clothes that makes them feel well. It ’s about freedom of expression, classic pieces with modern touches and attention to detail. THE L AUNCH OF IW50 IW50 is a collection of 50 iconic pieces from its archive – each piece carefully t weaked and redesigned to channel the contemporar y moment. The collection will be unveiled at the IW50 runway show during Copenhagen Fashion Week in August 2019. I ABOUT VIVIEN SOL ARI Vivien Solari will front four campaigns for InWear, each shoot embodying a core value of the brand. The 39-year- old model is known for her Instagram account, @coldsea-warmhear t, documenting her adventures as a cold-water swimmer using hashtags like #seacalling, # wildswimming and #mydaily-meditation. Solari returned to modeling in 2013 after a five-year break to be with her three children. Today she’s based on the south coast of England by the sea. Born in the Caribbean and raised in the United Kingdom, she was spotted aged 19 while studying for a degree in psycholog y. She has worked with the world’s most in-demand photographers, including the likes of Inez and Vinoodh and Nick Knight. Her magazine covers include British, French and German Vogue. Med Main Spring 2019-kollektionen fejrer InWear, etableret i København i 1969, sit 50 års jubilæum. The Main Spring 2019 collection is celebrating 50 years of InWear, founded in 1969 in Copenhagen. INWEAR Modellen Vivien Solari bliver ansigt på en kampagne, der løber i hele 2019, hvor hun toner frem i fire fotoshoots for InWear, som fejrer 50 år i modeverdenen. Den kendte britiske model er det perfekte valg, siger InWears CEO Jens Obel, der tilføjer, at kvinder vil se det tøj, de køber, på en model, der reflekterer deres eget liv. - Vivien afspejler de kvinder, der går i InWear. InWear-kvinden kender sig selv og sin stil. Det gør Vivien også. Efter næsten to årtier i branchen trives hun fortsat, og jeg tror, det er fordi, hun er så jordnær og autentisk. Hendes ægthed og måde at være på symboliserer hele InWear’s essens. Hun er mor og har et liv uden for modebranchen – hun er en passioneret svømmer. Det faktum, at hun altid har elsket InWear, gør, at hun virkelig er en del af InWear-familien, siger Jens Obel. InWear-kampagnen med Vivien Solari bliver omdrejningspunktet for festlighe- derne i løbet af jubilæumsåret. The model Vivien Solari will front a yearlong campaign, appearing in four shoots for the Danish label celebrating 50 years in fashion. As brand ambassador, Solari will make her first appearance as spokes model in the Main Spring 2019 campaign. The British model is the perfect choice says InWear CEO Jens Obel, adding that women want to see the clothes they buy on a model who represent their lives. - Vivien reflects the women who shop InWear. The InWear woman knows her own mind and her style. And that is Vivien. After nearly two decades in the busi- ness she is thriving, because, I believe, she is so grounded and authentically her- self. Her authenticity and spirit perfectly epitomize the brand’s essence. She is a mother and has a life and passion outside fashion in swimming. The fact that she has always loved InWear makes her a truly part of the InWear family, says Jens Obel. The InWear campaign featuring Vivien Solari is set to be at the heart of its celebrations. MODEBRANCHEN. | ISSUE NO 04 JUL/AUG 2018 | 135