Artikel | article
BIANCA BLIVER
MERE MODERNE
BIANCA IS BECOMING MORE MODERN
MS
Nyt logo understreger
den fortsatte
modernisering af
brandet.
New logo emphasizes
the continued
modernization of the
brand.
KICK OFF:
COLLEC TION ONE – DECEMBER / JANUARY
BL ACK & WHITE provides the basis for the new season.
Matching the December topic “GREEN SPACE”, the
colours “grass” and “ivor y ” are ac ting as power ful
accents.
In Januar y “NE W CONTR A S TS” builds on the colours of
December, with “powerblue” and “cherr y ”.
Suitable to the strong and contrasting colours, Bianca
is working with lovely prints.
Check s and stripes in December are supplemented by
fine dots in Januar y.
In addition, flowers stay as key-items right from the
beginning of the season.
Fur thermore, spor tswear influences remain ver y
impor tant. Instead of oldschool blazers and jeans,
Bianca combines spor tive tops with new t ypes of pants
in the collec tion.
Fashionable highlights are fur ther trousers and pants
with pithily prints and crepe fabrics. The presentation
of athleisure stripes is get ting improved by a bet ter
choice of materials.
With new forms, compositions and feminine spangles,
sweatshir ts are also a fix element in the collec tion.
PREVIEW: COLLEC TION T WO –
FEBRUARY / MARCH / APRIL
In the second collec tion Bianca will present marine
colours.
AQUA FRESH: Accents of power ful blue and green
nuances / water fall & parrot
OR ANGE SLICE: Bianca adds cashew colours, with
shades of orange and aqua
POOL REFLEC TIONS: In April Bianca will show
aluminium and white besides pastel colours in citron,
pool and lavender
AF HELLE MATHIESEN
Bianca fortsætter moderniseringen af mærket i en proces, der af- Bianca is continuing the modernization of the brand. It is a process
len, mens vi fortsætter moderniseringen af Bianca. Udviklingen the fashion style while we continue the modernization of Bianca
spejler udviklingen i målgruppen.
- Biancas logoændring er kun det første step Vi ændrer også sti-
afspejler forandringerne i målgruppen, siger International Sales
Director Klaus Jochums.
På den måde bliver Bianca mere moderne.
- Vi følger med tiden med et enkelt og moderne udtryk. Til trods for
den nye stil, står vi stadig for god kvalitet til pengene og høj mode-
grad. Vores kollektioner retter sig mod selvsikre kvinder, der står
med begge fødder på jorden, siger Klaus Jochums.
Besøgende på CIFF i København kan se på den nye kollektion på
CIFF Showrooms, showroom B2-202.
104 | ISSUE NO 04 JUL/AUG 2018 | MODEBRANCHEN.
reflecting the development in the target group.
- Bianca’s change of logo is only the first step. We are also changing
to reflect the development in the target group, says International
Sales Director Klaus Jochums.
In this way, Bianca is becoming more modern.
- We keep up with the times, with a modern and clean fashion style.
Despite the upheaval, we still stand for value and fashion compe-
tence. Our collections orientate towards self-assured women who
stand with both feet on the ground, says Klaus Jochums.
Visitors at CIFF in Copenhagen can have a look at the new collec-
tion at CIFF Showrooms, showroom B2-202.