modebranchen.NU NU International no. 01 2019 | Page 81

Article
cluded a strong respect for the visions that Thomas Dam
had originally. At the same time, the new troll designs
also had to fit in with modern home decor. Therefore
the characteristic big hair, potbelly and big eyes are still
exactly like Thomas Dam wanted them – but with a mo-
dern twist.
The first collection, from bySommer included the best-
selling bronze, brass and gold trolls.
Since then more than 70 different trolls have seen the
TROLL IN THE WHITE HOUSE
light of day from the hands of bySommer.
When you ask Jesper Sommer, he knows exactly which
troll is his own favourite:
- Thomas Dam was a woodcutter and from the beginning
I knew that I wanted to do something in his memory.
Meanwhile Dam Things and Thomas Dam’s family told
me about their wishes to collect funds to help those
battling cancer, just like Thomas did. Therefore we have
produced a special wooden troll, where a fixed amount is
donated to The Danish Cancer Association, Jesper Som-
mer states.
THOMAS DAM
Charity events
The Wooden Troll was the first step to the Goodluck Troll
Fundraiser. A charity event, which invited Danish artists
and celebrities to express themselves on versions of the
Goodluck Troll – of cause while still respecting the old
features of the troll. More than 30 trolls have been made
for the Goodluck Troll Fundraiser, in a small version sold
in interior design stores and one in large version – all
collecting funds to help those battling cancer. The 30
big trolls were sold at a dinner auction in august 2017,
and thus more than 100.000 Euros were donated to the
good cause. Combined with funds from the sale of the
small trolls, more than 250.000 Euros have been given
to the Danish Cancer Society. The trolls continue to col-
lect funds for the good cause, as Jesper Sommer embarks
on the next step of the journey: Doing Goodluck Troll
Fundraiser events in Sweden and UK.
GOOD LUCK TROLL
MODEBRANCHEN.
| ISSUE NO 01 JANUARY 2019 | 81