modebranchen.NU NU International no. 01 2019 | Page 77

Article
ET AL
VERSION
2.0
ET AL shoes are back on
the shelves at Danish and
international fashion retailers
this season.
ET
AL
ET AL
The young company is pleased to introduce will be responsible for the day-to-day ope-
combined with a tighter sales structure and team. He comes from a senior sales position
a brand-new team and a new plan for the fu-
ture. A stronger focus on digital initiatives
innovative new ways of working in the ope-
ration aim to propel EL AL to the next level.
The ambition is to make the brand the mar-
ket leader in exclusive men’s and women’s
footwear for the quality-conscious consu-
mer, internationally.
The big news on the product side is the
launch of a new wide-ranging collection for
women with the same strong profile and di-
stinctive DNA that has made the men’s col-
lection popular.
Expanded management team
Michael Kejser has joined the management
team, and he is implementing the new
strategy. He comes to ET AL from the CNS
Group, bringing with him over 20 years of
management experience. Michael Kejser
rations as CEO.
Dan Greve Rasmussen has also joined the
at PWT Group and will be responsible for
the global wholesale operations to major
international key accounts.
Martin Gross has also joined the manage-
ment team as Managing Director for the
company’s newly established operations in
Germany. His main task is to build a strong
and diverse distribution model in the Ger-
man-speaking region as well as gatekee-
ping the brand position carefully.
The company has build a digital advisory
board into the organisation, as well as
BY HELLE MATHIESEN
employed a couple of young entrepreneurs.
The latest rollout of influencers combined
with a massive social media presence and a
new webshop are all elements in building a
strong brand for the retailers and end con-
sumers.
MODEBRANCHEN.
| ISSUE NO 01 JANUARY 2019 | 77