modebranchen.NU NU International no. 01 2019 | Page 76

NEWS
IN
BRIEF
BY HELLE MATHIESEN
SCULPTUR AL SHAPES, NEW COLOURS
AND A PLAYFUL DESIGN
With the Tendencies 2019 collection, Hübsch conti-
HÜBSCH
nues to explore the world of tones and textures.
- The new collection is playful with a touch of something unexpected. We will keep focusing
on sculptural shapes and elegant lines, and we will add even more colour to our many, new
designs. Everything will be in thread with our own, unique Hübsch style and will follow cur-
rent trends as well as being trendsetting for spring/summer 2019, says Sales & Marketing
Director Daniel Henriksen to NU.
Retailers can meet Hübsch at Trendset in Munich, at IMM in Cologne, at Formex in
Stockholm, at Oslo Design Fair, at Formland in Herning, at showUP in Amsterdam and
at Ambiente in Frankfurt.
AIAYU PROUDLY
PRESENTS: AIAYU MAN
After years of incubation, Aiayu is now la-
unching Aiayu Man – a sustainable mens-
wear line of high-quality wardrobe buil-
ding blocks rooted in the signature ma-
terials of organic cotton, llama wool and
cashmere.
Aiayu Man celebrates pastime – your per-
sonal time, the time you spend doing what
you love. Focus is on quality in what you
wear and what you do.
THE ORGANIC COMPANY
GOTS CERTIFIED DANISH DESIGN
The Organic Company is to exhibit at trade fairs in UK, France and
Denmark in January and February 2019.
All the products from the Danish design company are made of or-
ganic cotton and certified with the international organic standard
GOTS (Global Organic Textile Standard).
This standard focuses on two major areas; environment and social
responsibility, and it guarantees that all fabrics are free from toxins
and heavy metals, and international workers rights are respected.
The Organic Company is based in Copenhagen and focuses on de-
sign, quality and respect for people and nature.
Retailers can experience the universe of The Organic Company
AIAYU MAN
76 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
at TopDrawer in London, at Maison & Object in Paris and at
Formland in Herning.