modebranchen.NU NU International no. 01 2019 | Page 74

Article
LINDBERGH:
A DANISH
FASHION
SUCCESS IN THE
GERMAN MARKET
LINDBERGH
German costumers like Nordic design, and Scandinavian fashion brands are in
high demand in the German market. This is also the case for the popular men’s
wear brand Lindbergh from the large Danish fashion group PW T Brands.
BY HELLE MATHIESEN
According to country manager at PWT He points out that especially in these times, A lot of businessmen are in the lack of time
of the strong price-performance ratio and - PWT Brands has a strong presence in or two left. And they like to spend the time
Brands Philipp Held, the Lindbergh concept
does particularly well in Germany because
the fashionable but still commercial orien-
tation of the brand.
- Lindbergh fits the German market perfect-
ly. It is our experience that a large group of
men once getting to know the brand, turn
it is important to retailers to have a reliable
and cooperative partner like PWT Brands.
multi-brand retail and serves a wide range
of customer structures all over the world,
Philipp Held concludes.
Lindbergh store in Hamburg Airport
into regular Lindbergh customers. The Many international travellers have also no-
Atlantic from New York to Paris. Lindbergh burg Airport on September 16th 2018.
brand DNA is influenced by Charles Lind-
bergh who was the first guy flying over the
is the very symbol of cool formal and rug-
ged casual wear. The Lindbergh design has
a strong Nordic look. Scandinavian fashion
is in general very well received in the Ger-
man market and this trend is getting even
stronger, Philipp Held states.
ticed Lindbergh since the brand opened a
new men’s wear shop at gate C08 in Ham-
- Hamburg Airport is a great shopping de-
stination and it fits totally into the Lind-
bergh concept. We are selling Lindbergh to
customers from all over the world, and in
international airports consumers are often
using the time before take off for shopping.
74 | ISSUE NO 01 JANUARY 2019 | MODEBRANCHEN.
to shop clothing in their busy everyday life
but at the airport they often have an hour
efficiently to shop for clothes, states Phi-
lipp Held, country manager at PWT Brands.
The airport as a shopping destination is
also particularly fit for the Lindbergh con-
cept because of the brand philosophy with
focus on the aviator heritage.
Counting in the new shop in Hamburg Air-
port, Lindbergh has opened four stores in
Germany in two and a half years. The stores
are driven in collaboration with a franchise
partner and the future strategy includes
further expanding of the successful Lind-
bergh retail activities in Germany.